HOOK THE PERFECT GIFT

PERFORMANCE SUN SHIRTS
BUY ONE GET ONE 50% OFF

DISCOUNT AUTOMATICALLY APPLIED IN CART

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BEANIES AND HEADWEAR

CATCH THE MOMENT IN OUR LATEST BEANIES.

DESIGNED TO KEEP YOU WARM AND IN STYLE

WHEN REELING IN THE BIG ONE.

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HOODIES AND FLEECE

GEAR UP WITH THE LATEST

PURE LURE HOODIES FOR THE FALL SEASON

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NEW ARRIVALS

REEL IN THE SEASON'S BEST:

NEW STYLES FOR EVERY ANGLER

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WOMEN'S GEAR

DIVE INTO OUR NEW WOMEN'S SPRING COLLECTION.

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HOLIDAY SEASON AT PURE LURE

Check out this new video segment by Coast Life! See what makes our BRAND and Holiday shopping experience truly unique.

NEW ARRIVALS

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Lenox Polar Fleece
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Lenox Polar Fleece

$65.00
$65.00
Black / Blue
Black / Blue
Navy
Navy
Navy / Orange
Navy / Orange
Olive
Olive
Red
Red
Riordon Polar Fleece
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Riordon Polar Fleece

$65.00
$65.00
Autumn
Autumn
Blue
Blue
Grey
Grey
Olive
Olive
Red
Red
Raffo Flannel
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Raffo Flannel

$74.00
$74.00
Harvest
Harvest
Khaki
Khaki

FLEECE

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Ink Pen Hood
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Ink Pen Hood

$68.00
$68.00
Camo
Camo
Gun Metal
Gun Metal
Storm Blue
Storm Blue
TB Sluggo Hood
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TB Sluggo Hood

$68.00
$68.00
Black Camo
Black Camo
Duck Camo
Duck Camo
Navy / Gold
Navy / Gold
TIGER CAMO
TIGER CAMO
Marine Goods Crew
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Marine Goods Crew

$60.00
$60.00
Ivory
Ivory
Pigment Cement
Pigment Cement
Sage
Sage

HEADWEAR

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Marine Goods Beanie
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Marine Goods Beanie

$28.00
$28.00
Black
Black
Red
Red
Siren Beanie
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Siren Beanie

$28.00
$28.00
Light Blue
Light Blue
Pink
Pink
Mariner Beanie
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Mariner Beanie

$28.00
$28.00
Charcoal
Charcoal
Navy / Gold
Navy / Gold

SHIRTS

JACKETS

HATS

PERFORMANCE

FLANNELS

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Outboard Flannel
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Outboard Flannel

$39.00
$39.00 $65.00
Blue
Blue
Gold
Gold
Green
Green
Navy
Navy
Asher Corduroy Shirt
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Asher Corduroy Shirt

$65.00
$65.00
Light Blue
Light Blue
Natural
Natural
Riordon Polar Fleece
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Riordon Polar Fleece

$65.00
$65.00
Autumn
Autumn
Blue
Blue
Grey
Grey
Olive
Olive
Red
Red

SHORTS

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Harbor Daze
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Harbor Daze

$64.00
$64.00
Charcoal
Charcoal
Khaki
Khaki
Light Blue
Light Blue
Light Grey
Light Grey
Navy
Navy
Rust
Rust
+1 See 1 more option(s)
PM Canyon Hybrid Ripstop
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PM Canyon Hybrid Ripstop

$68.00
$68.00
Blue
Blue
Camo
Camo
Fish Camo Black
Fish Camo Black
Fish Camo Blue
Fish Camo Blue
Light Grey
Light Grey
Big Fish
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Big Fish

$56.00
$56.00
CACTUS
CACTUS
Charcoal
Charcoal
Navy
Navy

FALL & WINTER

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Capt'n Chesapeake Jacket
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Capt'n Chesapeake Jacket

$90.00
$90.00
Navy
Na