Pure Lure RFG is 100% founder led on all fronts.
Our brand is built upon the knowledge and expertise of a foundation 35+ years in the industry with renowned brands such as Redsand, Billabong, Von Zipper, Under Armour & HUK.
At Pure Lure, we have a mission to design and develop our products with a modern day aesthetic, while providing complete performance for our customers.
The love of fishing is the very foundation of who we are.
SHORTS
Regular price
$64.00
Sale price
$64.00
Regular price
Charcoal
Khaki
Light Blue
Light Grey
Navy
Rust
Regular price
$40.80
Sale price
$40.80
Regular price
$68.00
Black
Dark Khaki
Light Blue
Light Khaki
Navy
Olive
Regular price
$36.00
Sale price
$36.00
Regular price
$60.00
Black
Dark Grey
Green
Khaki
Navy
Off White
SHIRTS
Regular price
$32.00
Sale price
$32.00
Regular price
Charcoal Heather
White
Regular price
$32.00
Sale price
$32.00
Regular price
Butter
Coral
Denim
Tropical Blue
White
PERFORMANCE
Regular price
$54.00
Sale price
$54.00
Regular price
Arctic
Navy
Pearl
White
Yellow
Regular price
$54.00
Sale price
$54.00
Regular price
Carbon
Pearl
White
Yellow
SHIRTS
JACKETS
HATS
PERFORMANCE
HEADWEAR
Regular price
$30.00
Sale price
$30.00
Regular price
Black / Lime
Black / White
Charcoal / Black
Charcoal / White
Heather Grey / White
Loden / Black
Regular price
$28.00
Sale price
$28.00
Regular price
Black / Charcoal
Heather Grey / Black
Royal Blue / White
Regular price
$25.00
Sale price
$25.00
Regular price
Black / White / Heather Grey
Camo/Orange
Columbia Blue / Tan
Columbia Blue / White
Dark Grey / Neon Yellow
Heather / Black
NEW ARRIVALS
Regular price
$32.00
Sale price
$32.00
Regular price
Green Heather
Light Blue
White
Regular price
$32.00
Sale price
$32.00
Regular price
Black
Light Blue
White