Pure Lure, Performance fishing gear and apparel for the adventurous

OFFSHORE PERFORMANCE BUNDLE

BUNDLE & SAVE! PICK A PERFORMANCE LONG SLEEVE SHIRT, A PAIR OF SHORTS,

& A HAT FOR 20% OFF THE TOTAL PRICE FOR ALL 3 ITEMS!

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Capt Zach Brunner | @Hotlinesportfishing

SPRING '23 RELEASES

PURE LURE HAS BROUGHT YOU THE NEWEST LINE OF PERFORMANCE FISHING GEAR.

WHETHER YOU ARE ON OR OFF THE WATER, WE HAVE THE GEAR FOR YOU

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SKEETER | @Kilocharliesportfishing

PERFORMANCE SHIRTS

PURE LURE SUN SHIRTS OFFERS A GENEROUS CUT

TO MAXIMIZE COMFORT BOTH ON AND OFF THE WATER.

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Isa Martinez | @isaelmedina

SHORTS

THE ESSENTIAL SHORTS FOR EVERY WATERMAN.

THERE IS A PAIR FOR EVERY OCCASION.

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Pure Lure RFG is 100% founder led on all fronts.

Our brand is built upon the knowledge and expertise of a foundation 35+ years in the industry with renowned brands such as Redsand, Billabong, Von Zipper, Under Armour & HUK.

At Pure Lure, we have a mission to design and develop our products with a modern day aesthetic, while providing complete performance for our customers.

The love of fishing is the very foundation of who we are.