PERFORMANCE SHIRTS

PURE LURE SUN SHIRTS OFFERS A GENEROUS CUT

TO MAXIMIZE COMFORT BOTH ON AND OFF THE WATER.

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SHORTS

THE ESSENTIAL SHORTS FOR EVERY WATERMAN.

THERE IS A PAIR FOR EVERY OCCASION.

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Pure Lure RFG is 100% founder led on all fronts.

Our brand is built upon the knowledge and expertise of a foundation 35+ years in the industry with renowned brands such as Redsand, Billabong, Von Zipper, Under Armour & HUK.

At Pure Lure, we have a mission to design and develop our products with a modern day aesthetic, while providing complete performance for our customers.

The love of fishing is the very foundation of who we are.

SHORTS

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Regular price $64.00
Sale price $64.00 Regular price
Charcoal
Charcoal
Khaki
Khaki
Light Blue
Light Blue
Light Grey
Light Grey
Navy
Navy
Rust
Rust
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Regular price $40.80
Sale price $40.80 Regular price $68.00
Black
Black
Dark Khaki
Dark Khaki
Light Blue
Light Blue
Light Khaki
Light Khaki
Navy
Navy
Olive
Olive
Regular price $36.00
Sale price $36.00 Regular price $60.00
Black
Black
Dark Grey
Dark Grey
Green
Green
Khaki
Khaki
Navy
Navy
Off White
Off White

SHIRTS

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Regular price $32.00
Sale price $32.00 Regular price
Charcoal Heather
Charcoal Heather
White
White
Regular price $32.00
Sale price $32.00 Regular price
Butter
Butter
Coral
Coral
Denim
Denim
Tropical Blue
Tropical Blue
White
White
Regular price $36.00
Sale price $36.00 Regular price $60.00
Blue
Blue
Off White
Off White

PERFORMANCE

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Regular price $54.00
Sale price $54.00 Regular price
Arctic
Arctic
Navy
Navy
Pearl
Pearl
White
White
Yellow
Yellow
Regular price $54.00
Sale price $54.00 Regular price
Carbon
Carbon
Pearl
Pearl
White
White
Yellow
Yellow
Regular price $60.00
Sale price $60.00 Regular price
Marlin
Marlin

SHIRTS

JACKETS

HATS

PERFORMANCE

HEADWEAR

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Regular price $30.00
Sale price $30.00 Regular price
Black / Lime
Black / Lime
Black / White
Black / White
Charcoal / Black
Charcoal / Black
Charcoal / White
Charcoal / White
Heather Grey / White
Heather Grey / White
Loden / Black
Loden / Black
Regular price $28.00
Sale price $28.00 Regular price
Black / Charcoal
Black / Charcoal
Heather Grey / Black
Heather Grey / Black
Royal Blue / White
Royal Blue / White
Regular price $25.00
Sale price $25.00 Regular price
Black / White / Heather Grey
Black / White / Heather Grey
Camo/Orange
Camo/Orange
Columbia Blue / Tan
Columbia Blue / Tan
Columbia Blue / White
Columbia Blue / White
Dark Grey / Neon Yellow
Dark Grey / Neon Yellow
Heather / Black
Heather / Black
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NEW ARRIVALS

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Regular price $32.00
Sale price $32.00 Regular price
Green Heather
Green Heather
Light Blue
Light Blue
White
White
Regular price $36.00
Sale price $36.00 Regular price $60.00
Blue
Blue
Off White
Off White
Regular price $32.00
Sale price $32.00 Regular price
Black
Black
Light Blue
Light Blue
White
White