OFFSHORE PERFORMANCE BUNDLE

BUNDLE & SAVE! PICK A PERFORMANCE LONG SLEEVE SHIRT, A PAIR OF SHORTS,

& A HAT FOR 20% OFF THE TOTAL PRICE FOR ALL 3 ITEMS!

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SPRING '23 RELEASES

PURE LURE HAS BROUGHT YOU THE NEWEST LINE OF PERFORMANCE FISHING GEAR.

WHETHER YOU ARE ON OR OFF THE WATER, WE HAVE THE GEAR FOR YOU

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PERFORMANCE SHIRTS

PURE LURE SUN SHIRTS OFFERS A GENEROUS CUT

TO MAXIMIZE COMFORT BOTH ON AND OFF THE WATER.

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SHORTS

THE ESSENTIAL SHORTS FOR EVERY WATERMAN.

THERE IS A PAIR FOR EVERY OCCASION.

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Pure Lure RFG is 100% founder led on all fronts.

Our brand is built upon the knowledge and expertise of a foundation 35+ years in the industry with renowned brands such as Redsand, Billabong, Von Zipper, Under Armour & HUK.

At Pure Lure, we have a mission to design and develop our products with a modern day aesthetic, while providing complete performance for our customers.

The love of fishing is the very foundation of who we are.

SHORTS

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Regular price $64.00
Sale price $64.00 Regular price
Charcoal
Charcoal
Khaki
Khaki
Light Blue
Light Blue
Light Grey
Light Grey
Navy
Navy
Rust
Rust
+1 See 1 more option(s)
Regular price $68.00
Sale price $68.00 Regular price
Black
Black
Dark Khaki
Dark Khaki
Light Blue
Light Blue
Light Khaki
Light Khaki
Navy
Navy
Olive
Olive
Regular price $60.00
Sale price $60.00 Regular price
Black
Black
Dark Grey
Dark Grey
Green
Green
Khaki
Khaki
Navy
Navy
Off White
Off White

SHIRTS

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Regular price $32.00
Sale price $32.00 Regular price
Charcoal Heather
Charcoal Heather
White
White
Regular price $60.00
Sale price $60.00 Regular price
Light Blue
Light Blue
Navy
Navy
White
White
Regular price $36.00
Sale price $36.00 Regular price
Black
Black
White
White

PERFORMANCE

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Regular price $54.00
Sale price $54.00 Regular price
Arctic
Arctic
Royal Blue
Royal Blue
White
White
Regular price $54.00
Sale price $54.00 Regular price
Pearl
Pearl
White
White
Regular price $60.00
Sale price $60.00 Regular price
Marlin
Marlin

SHIRTS

JACKETS

HATS

PERFORMANCE

HEADWEAR

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Regular price $30.00
Sale price $30.00 Regular price
Black / Lime
Black / Lime
Black / White
Black / White
Charcoal / Black
Charcoal / Black
Charcoal / White
Charcoal / White
Heather Grey / White
Heather Grey / White
Loden / Black
Loden / Black
Regular price $28.00
Sale price $28.00 Regular price
Black
Black
Copper
Copper
Heather Grey
Heather Grey
Navy
Navy
Royal Blue
Royal Blue
Regular price $25.00
Sale price $25.00 Regular price
Black
Black
ORANGE
ORANGE
Royal Blue
Royal Blue
Thunder Grey
Thunder Grey

NEW ARRIVALS

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Regular price $30.00
Sale price $30.00 Regular price
Carolina Blue
Carolina Blue
Celadon
Celadon
Gravel
Gravel
Tropical Blue
Tropical Blue
Regular price $68.00
Sale price $68.00 Regular price
Alpine Green
Alpine Green
Regular price $58.00
Sale price $58.00 Regular price
Black
Black
Turquoise
Turquoise

CLOSEOUT

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On Sale
Regular price $42.00
Sale price $42.00 Regular price $70.00
Iron
Iron