HOOK THE PERFECT GIFT

PERFORMANCE SUN SHIRTS
BUY ONE GET ONE 50% OFF

DISCOUNT AUTOMATICALLY APPLIED IN CART

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BEANIES AND HEADWEAR

CATCH THE MOMENT IN OUR LATEST BEANIES.

DESIGNED TO KEEP YOU WARM AND IN STYLE

WHEN REELING IN THE BIG ONE.

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HOODIES AND FLEECE

GEAR UP WITH THE LATEST

PURE LURE HOODIES FOR THE FALL SEASON

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NEW ARRIVALS

REEL IN THE SEASON'S BEST:

NEW STYLES FOR EVERY ANGLER

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HOLIDAY SEASON AT PURE LURE

Check out this new video segment by Coast Life! See what makes our BRAND and Holiday shopping experience truly unique.

NEW ARRIVALS

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Regular price $65.00
Sale price $65.00 Regular price
Black / Blue
Black / Blue
Navy
Navy
Navy / Orange
Navy / Orange
Olive
Olive
Red
Red
Regular price $65.00
Sale price $65.00 Regular price
Autumn
Autumn
Blue
Blue
Grey
Grey
Olive
Olive
Red
Red
Regular price $74.00
Sale price $74.00 Regular price
Harvest
Harvest
Khaki
Khaki

FLEECE

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Regular price $68.00
Sale price $68.00 Regular price
Camo
Camo
Gun Metal
Gun Metal
Storm Blue
Storm Blue
Regular price $68.00
Sale price $68.00 Regular price
Black Camo
Black Camo
Duck Camo
Duck Camo
Navy / Gold
Navy / Gold
TIGER CAMO
TIGER CAMO
Regular price $60.00
Sale price $60.00 Regular price
Ivory
Ivory
Pigment Cement
Pigment Cement
Sage
Sage

HEADWEAR

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Regular price $28.00
Sale price $28.00 Regular price
Black
Black
Red
Red
Regular price $28.00
Sale price $28.00 Regular price
Light Blue
Light Blue
Pink
Pink
Regular price $28.00
Sale price $28.00 Regular price
Charcoal
Charcoal
Navy / Gold
Navy / Gold

SHIRTS

JACKETS

HATS

PERFORMANCE

FLANNELS

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Regular price $39.00
Sale price $39.00 Regular price $65.00
Blue
Blue
Gold
Gold
Green
Green
Navy
Navy
Regular price $65.00
Sale price $65.00 Regular price
Light Blue
Light Blue
Natural
Natural
Regular price $65.00
Sale price $65.00 Regular price
Autumn
Autumn
Blue
Blue
Grey
Grey
Olive
Olive
Red
Red

SHORTS

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Regular price $64.00
Sale price $64.00 Regular price
Charcoal
Charcoal
Khaki
Khaki
Light Blue
Light Blue
Light Grey
Light Grey
Navy
Navy
Rust
Rust
+1 See 1 more option(s)
Regular price $68.00
Sale price $68.00 Regular price
Blue
Blue
Camo
Camo
Fish Camo Black
Fish Camo Black
Fish Camo Blue
Fish Camo Blue
Light Grey
Light Grey
Regular price $56.00
Sale price $56.00 Regular price
CACTUS
CACTUS
Charcoal
Charcoal
Navy
Navy

FALL & WINTER

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Regular price $90.00
Sale price $90.00 Regular price
Navy
Na