FREE SHIPPING ON ORDERS $99+

BEHIND THE BRAND

|

Cart 0

Men
Tops

T-Shirts

Button Downs

Performance Shirts

Long Sleeves

Flannels

Polar Fleece

Performance

Long Sleeve

Short Sleeve

Hooded

Women's

Bottoms

Shorts

Pants

E-Waist

Boardshorts

Women's

Outerwear

Hoodies

Jackets

Offshore Division

Women's
Women
Tops

Bottoms

Performance

Headwear

Outerwear

Atlantic Girl
Youth
Hats & Accessories
Hats

Beanies

Flags

Stickers

Drinkware
New Arrivals

New Arrivals

Spooled Camo Hoodie

$68.00

Champ Camo Hoodie

$68.00

Stacked Camo Women's Hoodie

$68.00

Outboard Flannel

$65.00

Helmsman Sweater

$84.00

Ian Polar Fleece Jacket

$90.00

Fager Jacket

$96.00

Night Shift Jacket

$129.00

Groff Technical 1/4 Zip

$68.00

Breakthru Hood

$68.00

White Marlin Seal Hood

$68.00

State Claw Hood

$68.00
Best Sellers
Gift Cards
Sale

Men

Tops
Performance
Bottoms
- Shorts
- Pants
- E-Waist
- Boardshorts
- Women's
Outerwear

Women

Tops
Bottoms
Performance
Headwear
Outerwear
Atlantic Girl

Hats & Accessories

Hats
Beanies
Flags
Stickers
Drinkware

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

Women's Outerwear

Filters

Price

From $

To

To $

Availability

In stock(16)
Out of stock(9)

Size

XS(16)
S(16)
M(16)
L(16)
XL(16)
2X(16)
3X(2)
5X(1)

Color

Black(4)
Blush(2)
Bone(2)
Deadtree(1)
Dusty Rose(1)
Faded Bone(1)
Heather Grey(1)
Ivory(2)
Lavender(1)
Light Blue(1)
Misty Blue(3)
Pigment Cement(1)
Powder(3)
Sage(3)
Shadow(4)

Bill and Fin Women's Relax Hood

Select options

Bill and Fin Women's Relax Hood

Regular price $72.00

Sale price $72.00 Regular price

Unit price

/

Powder

Powder

Offering comfort with its relaxed fit and mid-weight 9.4 oz fleece. Features include a pullover...

Select options

Bill and Fin Women's Sweatpants

Select options

Bill and Fin Women's Sweatpants

Regular price $62.00

Sale price $62.00 Regular price

Unit price

/

Powder

Powder

Featuring a relaxed fit in mid-weight 9.4 oz fleece. Includes self-fabric elasticated waistband, tonal...

Select options

KJ Racer Women's Hood

Select options

KJ Racer Women's Hood

Regular price $72.00

Sale price $72.00 Regular price

Unit price

/

Black

Black

offering comfort with its relaxed fit and mid-weight 9.4 oz fleece. Features include a pullover...

Select options

KJ Racer Women's Sweatpants

Select options

KJ Racer Women's Sweatpants

Regular price $62.00

Sale price $62.00 Regular price

Unit price

/

Black

Black

Featuring a relaxed fit in mid-weight 9.4 oz fleece. Includes self-fabric elasticated waistband, tonal drawcord,...

Select options

Stacked Camo Women's Hoodie

Select options

Stacked Camo Women's Hoodie

Regular price $68.00

Sale price $68.00 Regular price

Unit price

/

Deadtree

Deadtree

Select options

Marlin Drift Women's Crewneck

Select options

Marlin Drift Women's Crewneck

Regular price $70.00

Sale price $70.00 Regular price

Unit price

/

Faded Bone

Faded Bone

Powder

Powder

Marlin Drift Women's Crewneck relaxed fit fleece. Features include a pullover crew design, drop shoulder,...

Select options

Marine Goods Crew

Select options

Marine Goods Crew

Regular price $60.00

Sale price $60.00 Regular price

Unit price

/

Ivory

Ivory

Pigment Cement

Pigment Cement

Sage

Sage

Introducing the all new Marine Goods Crew Standard Men's Fit - Unisex styling Pigment-Dyed Crew...

Select options

Chaser Hood

Select options

Chaser Hood

Regular price $68.00

Sale price $68.00 Regular price

Unit price

/

Heather Grey

Heather Grey

Lavender

Lavender

For the love of boats! The Chaser Hoodie is here. 10 oz (330 gm) 52%...

Select options

Hibiscus Women's Zip Fleece

Select options

Hibiscus Women's Zip Fleece

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Shadow

Shadow

The Hibiscus hooded zip is super soft, casual, and extremely comfortable. Modern Silhouette Single dyed...

Select options

Born to Fish Women's Zip Fleece

Select options

Born to Fish Women's Zip Fleece

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Shadow

Shadow

SKU W615ABOR

Select options

Katie Brooke

Select options

Katie Brooke

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Blush

Blush

Misty Blue

Misty Blue

Sage

Sage

Shadow

Shadow

The Katie Brooke hooded Pullover is super soft, casual, and extremely comfortable. Modern Silhouette Single...

Select options

Eventide

Select options

Eventide

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Black

Black

Bone

Bone

Dusty Rose

Dusty Rose

The Eventide hooded zip is super soft, casual, and extremely comfortable. Modern Silhouette Single dyed...

Select options

1 2 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Sunday: 10AM - 6PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2025

Payment options: