Performance Sun Shirts BOGO 50% OFF // Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁵

Button Downs ⁶

Shirts ³⁸
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

Women's Outerwear

Filters

Price

From $

To

To $

Availability

In stock(9)
Out of stock(7)

Size

XS(9)
S(9)
M(9)
L(9)
XL(9)
2X(9)

Color

Black(2)
Blush(2)
Bone(3)
Dusty Rose(1)
Ivory(1)
Light Blue(1)
Misty Blue(3)
Sage(2)
Shadow(4)

Hibiscus Women's Zip Fleece

Select options

Hibiscus Women's Zip Fleece

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Shadow

Shadow

The Hibiscus hooded zip is super soft, casual, and extremely comfortable. Modern Silhouette Single dyed...

Select options

Born to Fish Women's Zip Fleece

Select options

Born to Fish Women's Zip Fleece

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Shadow

Shadow

SKU W615ABOR

Select options

Katie Brooke

Select options

Katie Brooke

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Blush

Blush

Misty Blue

Misty Blue

Sage

Sage

Shadow

Shadow

The Katie Brooke hooded Pullover is super soft, casual, and extremely comfortable. Modern Silhouette Single...

Select options

Eventide

Select options

Eventide

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Black

Black

Bone

Bone

Dusty Rose

Dusty Rose

The Eventide hooded zip is super soft, casual, and extremely comfortable. Modern Silhouette Single dyed...

Select options

Debz Crew

Select options

Debz Crew

Regular price $50.00

Sale price $50.00 Regular price

Unit price

/

Black

Black

Misty Blue

Misty Blue

Sage

Sage

Shadow

Shadow

This is a must-have! Premium ring-spun cotton with a heavy garment wash for extra comfort...

Select options

Dibs Women's Zip Fleece

Select options

Dibs Women's Zip Fleece

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Blush

Blush

Misty Blue

Misty Blue

The crowd favorite Dibs on the Captain is here in fleece! Modern Silhouette Single dyed...

Select options

Lily Women's Fleece Hoodie

Select options

Lily Women's Fleece Hoodie

Regular price $68.00

Sale price $68.00 Regular price

Unit price

/

Ivory

Ivory

Light Blue

Light Blue

The crowd favorite Lily Marlin design is now on premium pigment dyed fleece.SKU W609ALIL

Select options

Kat Crew Fleece

Select options

Kat Crew Fleece

Regular price $56.00

Sale price $56.00 Regular price

Unit price

/

Bone

Bone

We are proud to carry all of the last products from Atlantic Girl. Here is...

Select options

East Coast Ellie Crop Fleece

Select options

East Coast Ellie Crop Fleece

Regular price $56.00

Sale price $56.00 Regular price

Unit price

/

Bone

Bone

East Coast represent! Brand new from Atlantic Girl.SKU W612AELL

Select options

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Sunday: 10AM - 6PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: