BUY ONE GET ONE FREE SUN SHIRTS // FREE SHIPPING ON ORDERS $99+

BEHIND THE BRAND

|

Cart 0

Men
Tops

T-Shirts

Button Downs

Performance Shirts

Long Sleeves

Flannels

Polar Fleece

Performance

Long Sleeve

Short Sleeve

Hooded

Women's

Bottoms

Shorts

Pants

E-Waist

Boardshorts

Women's

Outerwear

Hoodies

Jackets

Offshore Division

Women's
Women
Tops

Bottoms

Performance

Headwear

Outerwear

Atlantic Girl
Youth
Hats & Accessories
Hats

Beanies

Flags

Stickers

Drinkware
New Arrivals

New Arrivals

Earl Jacket

$67.50

Blue Hour Camo Beanie

$17.00

Myles Heavyweight Jacket

$69.50

Austin Premium Heavyweight Hoodie

$82.00

Spooled Camo Hoodie

$68.00

Champ Camo Hoodie

$68.00

Stacked Camo Hoodie

$68.00

Groom Jacket

$45.00

Outboard Flannel

$25.00

Helmsman Sweater

$42.00

Ian Polar Fleece Jacket

$45.00

Fager Jacket

$48.00
Best Sellers
Gift Cards
Sale

Men

Tops
Performance
Bottoms
- Shorts
- Pants
- E-Waist
- Boardshorts
- Women's
Outerwear

Women

Tops
Bottoms
Performance
Headwear
Outerwear
Atlantic Girl

Hats & Accessories

Hats
Beanies
Flags
Stickers
Drinkware

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

Jackets

Filters

Price

From $

To

To $

Availability

In stock(10)
Out of stock(13)

Size

XS(7)
S(13)
M(13)
L(13)
XL(13)
XXL(2)
XXXL(2)
2X(11)
3X(11)
4X(7)
5X(5)

Color

Black(6)
Blue(1)
Brick(1)
Camo(1)
Camo/Orange(1)
Charcoal(1)
Charcoal / Grey(1)
Forest Green(2)
Green(1)
Grey(2)
INDIGO(1)
Khaki(1)
Natural(1)
Navy(5)
Saddle(1)
Sage(1)
Stone(1)
WALNUT(1)

Earl Jacket

On Sale

Select options

Earl Jacket

Regular price $67.50

Sale price $67.50 Regular price ~~$135.00~~

Unit price

/

WALNUT

WALNUT

Durable 13.8 oz heavyweight 100% cotton duck canvas with a polyester blanket-lined body and recycled...

Select options

Myles Heavyweight Jacket

On Sale

Select options

Myles Heavyweight Jacket

Regular price $69.50

Sale price $69.50 Regular price ~~$139.00~~

Unit price

/

Black

Black

Saddle

Saddle

The Myles Jacket - Heavyweight quilted lined work jacket for when things get rugged. 100%...

Select options

Groff Technical 1/4 Zip

Select options

Groff Technical 1/4 Zip

Regular price $68.00

Sale price $68.00 Regular price

Unit price

/

Black

Black

Grey

Grey

INDIGO

INDIGO

All-Day Sun ProtectionFeaturing permanent PURE* tech UPF 50+—dry or wet—this pullover keeps you protected under...

Select options

Ian Polar Fleece Jacket

On Sale

Select options

Ian Polar Fleece Jacket

Regular price $45.00

Sale price $45.00 Regular price ~~$90.00~~

Unit price

/

Sage

Sage

Stone

Stone

The Ian Polar Fleece Jacket is the piece for the season. Workwear styling, with the warmth...

Select options

Groom Jacket

On Sale

Select options

Groom Jacket

Regular price $45.00

Sale price $45.00 Regular price ~~$90.00~~

Unit price

/

Black

Black

Natural

Natural

Navy

Navy

The thermal lined Groom Jacket. 100% Cotton brushed flannel with internal Thermal lining Button front...

Select options

Fager Jacket

On Sale

Select options

Fager Jacket

Regular price $48.00

Sale price $48.00 Regular price ~~$96.00~~

Unit price

/

Charcoal / Grey

Charcoal / Grey

Khaki

Khaki

Can't go wrong with the Fager Jacket. Your Fall/Winter Go-to. You'll be on island time in...

Select options

Helmsman Sweater

On Sale

Select options

Helmsman Sweater

Regular price $42.00

Sale price $42.00 Regular price ~~$84.00~~

Unit price

/

Charcoal

Charcoal

Whether you're driving the boat or out at the bar, the Helmsman Sweater will have you...

Select options

Night Shift Jacket

On Sale

Select options

Night Shift Jacket

Regular price $64.50

Sale price $64.50 Regular price ~~$129.00~~

Unit price

/

Black

Black

Stay dedicated. The Night Shift Jacket will help you navigate the cold conditions. 100% Poly Insulated Jacket...

Select options

Capt'n Chesapeake Jacket

On Sale

Select options

Capt'n Chesapeake Jacket

Regular price $45.00

Sale price $45.00 Regular price ~~$90.00~~

Unit price

/

Navy

Navy

We recommend to size up 1x on this jacket. Timeless styling with flannel interior lining,...

Select options

Nor Easter / Tuna Bonez

Nor Easter / Tuna Bonez

Regular price $65.00

Sale price $65.00 Regular price

Unit price

/

Camo/Orange

Camo/Orange

Forest Green

Forest Green

Navy

Navy

Black

Black

Built for foul weather. 100% Nylon Hooded Jacket 330D Waterproof coating Elastic cuffs, underarm grommets...

Select options

Nor Easter

Nor Easter

Regular price $65.00

Sale price $65.00 Regular price

Unit price

/

Camo

Camo

Forest Green

Forest Green

Navy

Navy

Black

Black

Built for foul weather. 100% Nylon Hooded Jacket 330D Waterproof coating Elastic cuffs, underarm grommets...

Select options

Kohut Jacket

On Sale

Select options

Kohut Jacket

Regular price $45.00

Sale price $45.00 Regular price ~~$90.00~~

Unit price

/

Blue

Blue

Brick

Brick

Green

Green

The sherpa lined Kohut Jacket - rugged style and comfort. Brand new for the Fall...

Select options

1 2 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Sunday: 10AM - 6PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2025

Payment options: