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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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OFFSHORE DIVISION

Performance Gear ³⁰

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Tops
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Outerwear
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Fleeces

Jackets

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Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
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New Arrivals

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NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

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Hoodies
Youth
Women's
OFFSHORE DIVISION

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Button Downs
Women's

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Hybrid Shorts
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All-Purpose Hull Shorts
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DRYSHOD Slipnot Deck Boots

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DRYSHOD Slipnot Deck Boots

Regular price $119.95

Sale price $119.95 Regular price

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Grey

Grey

Navy / Red

Navy / Red

Slipnot Ankle-Hi Deck BootProvides exceptional grip and performance on fiberglass, wood or carpeted boat decks...

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XtraTuf Men's 6" Ankle Deck Boot Sport

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XtraTuf Men's 6" Ankle Deck Boot Sport

Regular price $135.00

Sale price $135.00 Regular price

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Blue

Blue

Men Oth 6" Slip XtraTuf Sport BootSKU XADSM202

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XtraTuf Men's 6" Ankle Deck Boot Sport

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XtraTuf Men's 6" Ankle Deck Boot Sport

Regular price $135.00

Sale price $135.00 Regular price

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Duck Camo Grey

Duck Camo Grey

Men Oth 6" Slip XtraTuf Sport BootSKU XADSM102

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XtraTuf Men's 6" Ankle Deck Boot Sport

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XtraTuf Men's 6" Ankle Deck Boot Sport

Regular price $135.00

Sale price $135.00 Regular price

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Black

Black

Men's Ankle Deck XtraTuf Sport BootSKU ADS M000

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Brand House Retail Shop

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Saturday: 10AM - 6PM

Sunday: 10AM-5PM

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