Performance Sun Shirts BOGO 50% OFF // Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁵

Button Downs ⁶

Shirts ³⁸
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

Women's Bottoms

Filters

Price

From $

To

To $

Availability

In stock(6)
Out of stock(6)

Size

XS(6)
S(6)
M(6)
L(6)
XL(6)
2X(5)

Color

Black(3)
Blue(1)
Blue Spray(1)
Blush(3)
Bone(2)
Camo(2)
Caviar(1)
Cobalt Blue(1)
Fog(1)
Ink(1)
Misty Blue(2)
Pacific Blue(1)
Purple Tie Dye(1)
Sage(2)
Shadow(1)
Stone(1)

Mercedes Fleece Shorts

Select options

Mercedes Fleece Shorts

Regular price $40.00

Sale price $40.00 Regular price

Unit price

/

Black

Black

Blush

Blush

Camo

Camo

Misty Blue

Misty Blue

Sage

Sage

Ladies, the wait is over…. The Mercedes salt washed shorts have arrived. These are super...

Select options

Kristie Women's Sweatpants

Select options

Kristie Women's Sweatpants

Regular price $52.00

Sale price $52.00 Regular price

Unit price

/

Blush

Blush

Bone

Bone

Camo

Camo

Misty Blue

Misty Blue

Sage

Sage

Shadow

Shadow

The Kristie sweatpant is super soft, casual, and extremely comfortable. Garment-washed to bring you a one...

Select options

Ariel Heathered Leggings

On Sale

Select options

Ariel Heathered Leggings

Regular price $20.00

Sale price $20.00 Regular price ~~$50.00~~

Unit price

/

Caviar

Caviar

Cobalt Blue

Cobalt Blue

Pacific Blue

Pacific Blue

Full length leggings with mid-rise waist + hidden front pocket. Moisture-wicking, quick-drying while active; provides...

Select options

Sands

Select options

Sands

Regular price $48.00

Sale price $48.00 Regular price

Unit price

/

Black

Black

Blue Spray

Blue Spray

Fog

Fog

Ink

Ink

Purple Tie Dye

Purple Tie Dye

Super lightweight shorts engineered to tackle any outdoor activity with maximum performance. Air light training...

Select options

Daily Women's Short

Select options

Daily Women's Short

Regular price $50.00

Sale price $50.00 Regular price

Unit price

/

Black

Black

Blue

Blue

Stone

Stone

Your Daily Shorts for the boat, beach, or restaurant. 12" Outseam 94% Polyester 6% Spandex...

Select options

Atlantic Girl Emma Sweatpants

Select options

Atlantic Girl Emma Sweatpants

Regular price $52.00

Sale price $52.00 Regular price

Unit price

/

Blush

Blush

Bone

Bone

Garment-washed to bring you a one of a kind look & feel Premium ring-spun cotton...

Select options

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Sunday: 10AM - 6PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: