BEHIND THE BRAND

|

Cart 0

Bundle & Save
New Arrivals
Shop New Arrivals

NEW Spring '23

Polar Fleece

Brother B

Flannels

Fall & Winter

Corduroys

New Arrivals

Till The End T-Shirt

$34.00

Salty T-Shirt

$32.00

Ship at Sea T-Shirt

$32.00

Taku T-Shirt

$32.00

White Marlin Open 2023 T-Shirt

$30.00

MD Flag Lock Up T-Shirt

$32.00

Anchors Away Hood

$68.00

Longfin Hat

$30.00

Anchors Away Beanie

$28.00

Dibs Women's Zip Fleece

$58.00

Weekender Duffel Bag

$48.00

Kohut Jacket

$85.00
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

Performance Gear ²⁶

Performance Hoodies ⁴

Women's Performance ⁵
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Flannels ⁷

Button Downs ⁶

Shirts ⁴⁵
Bottoms
Shop Bottoms

Hybrid Shorts

Boardshorts

E-Waist Shorts

Corduroy Shorts

All-Purpose Hull Shorts

Big Fish Shorts

Pants

Women's

Shorts ¹⁹

Bottoms ²⁵

Women's Bottoms ⁴
Outerwear
Shop Outerwear

Fleeces

Jackets

Fishing Bibs

Women's

Jackets

Fields Jacket

$90.00

Kohut Jacket

$85.00

Capt'n Chesapeake Cord Jacket

$57.00

Topside Reversible Jacket

$51.00

Bluewater Jacket

$42.00

Domino Chore Jacket

$48.00

Union Marlin Jacket

$60.00

Anchors Away Jacket

$60.00

Capt'n Chesapeake Jacket

$90.00

Buckshot Quarter Zip

$65.00

Costigan Jacket

$85.00

Beacon Windbreaker

$55.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

Beanies

All Headwear

Gift Cards

Stickers

Drinkware

More Accessories

Beanies ⁴

Accessories ¹³

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Dibs Women's Zip Fleece

$58.00

Mercedes Fleece Shorts

$40.00

Dibs Tee

$30.00

Dibs Tank

$28.00

First Date Tee

$30.00

First Date Tank

$28.00

Course Women's Tee

$30.00

Mahi Rig Women's Tee

$30.00

Reel Tuna Women's Tee

$30.00

Ami Tank Top

$28.00

Bardot Beach Cover Up

$40.00

Women's Skilly Bib

$90.00
Closeout

New Arrivals

All New Arrivals
NEW Spring '23
Polar Fleece
Brother B
Flannels
Fall & Winter
Corduroys

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Fishing Bibs
Women's

Headwear & Accessories

Hats
Visors
Beanies
All Headwear
Gift Cards
Stickers
Drinkware
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

Hats

Filters

Price

From $

To

To $

Availability

In stock(22)
Out of stock(18)

Size

OS(1)
One size fits most(25)

Color

Longfin Hat

Sold Out

Select options

Longfin Hat

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black / Lime

Black / Lime

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / White

Heather Grey / White

Loden / Black

Loden / Black

The Longfin hat is here! A daily staple piece for any occasion. Adjustable Mid-Profile Snapback...

Select options

Tuna Edwin

Sold Out

Select options

Tuna Edwin

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Black

Black

Black / White / Heather Grey

Black / White / Heather Grey

Camo

Camo

Columbia Blue / White

Columbia Blue / White

Heather Grey / White

Heather Grey / White

Navy / Charcoal

Navy / Charcoal

+3 See 3 more option(s)

Adjustable Mid-Pro snapback. Pre-curved Twill Poly Mesh Amazing fit and loved by all SKU MAHTATUN

Select options

Marlin Richie Trucker Hat

Sold Out

Select options

Marlin Richie Trucker Hat

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Black / Dark Grey

Black / Dark Grey

Charcoal / Columbia Blue

Charcoal / Columbia Blue

Charcoal / Neon Blue

Charcoal / Neon Blue

Charcoal / Neon Orange

Charcoal / Neon Orange

Columbia Blue / Tan

Columbia Blue / Tan

Grey / Charcoal / Black

Grey / Charcoal / Black

+7 See 7 more option(s)

Adjustable Mid-Pro snapback Precurved Twill Poly Mesh Amazing fit and loved by all SKU MAHTAMAR

Select options

Mahi Mike

Sold Out

Select options

Mahi Mike

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Columbia Blue / White

Columbia Blue / White

Dark Grey / Neon Yellow

Dark Grey / Neon Yellow

Heather / Black

Heather / Black

Navy / Charcoal

Navy / Charcoal

Neptune

Neptune

PONTUS

PONTUS

+1 See 1 more option(s)

Adjustable Mid-Pro snapback. Pre-curved Twill Poly Mesh Amazing fit and loved by all SKU MAHTAMAH

Select options

Marlin Solid Back Hat

Sold Out

Select options

Marlin Solid Back Hat

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Black

Black

Navy

Navy

Slate

Slate

White

White

Adjustable Hook-and-Loop velcro back Casual structure with lightweight performance fabric Pre-curved visor SKU MAHTASOF

Select options

Ink Pen

Sold Out

Select options

Ink Pen

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black

Black

Charcoal

Charcoal

Khaki

Khaki

Navy

Navy

Adjustable 5 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

Select options

Oval Tuna Hat

Sold Out

Select options

Oval Tuna Hat

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black / Charcoal

Black / Charcoal

Columbia Blue / Black

Columbia Blue / Black

Heather Grey / Black

Heather Grey / Black

Navy / White / Heather Grey

Navy / White / Heather Grey

White / Aluminum / Black

White / Aluminum / Black

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

Select options

Big Eye

Sold Out

Select options

Big Eye

Regular price $34.00

Sale price $34.00 Regular price

Unit price

/

Black / Lime

Black / Lime

Black / Orange

Black / Orange

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / Black

Heather Grey / Black

+3 See 3 more option(s)

Introducing the Big Eye XXL hat. This one is for those who find most hats...

Select options

Kurtz

Sold Out

Select options

Kurtz

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black / Charcoal

Black / Charcoal

Red / White

Red / White

Royal Blue / White

Royal Blue / White

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

Select options

Sluggo Lo-Pro

Sold Out

Select options

Sluggo Lo-Pro

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Black / Tan

Black / Tan

Columbia Blue / Tan

Columbia Blue / Tan

Navy / Tan

Navy / Tan

Pink / White

Pink / White

Royal Blue / Charcoal

Royal Blue / Charcoal

This garment-washed low-profile snapback with an unstructured crown is all about comfort and fit. An unstructured...

Select options

Willy

Sold Out

Select options

Willy

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black / Grey

Black / Grey

Khaki / White

Khaki / White

Light Navy / Grey

Light Navy / Grey

Relaxed casual structured fit Precurved bill Water resistant & breathable nylon / poly SKU MAHTAWIL...

Select options

Sluggo TB Snapback

Sold Out

Select options

Sluggo TB Snapback

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Black

Black

ORANGE

ORANGE

Royal Blue

Royal Blue

Thunder Grey

Thunder Grey

Adjustable 5 panel with snapback closure Precurved bill with Captn rope Amazing fit and loved...

Select options

1 2 3 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Thursday-Monday: 10AM - 6PM

Give us a shout
(800) 501-3474

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2023 | Powered by TCW Digital

Payment options:

This website uses cookies to ensure you get the best experience on our website. Learn more

Decline Allow Cookies