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New Arrivals
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Polar Fleece

Brother B

Flannels

Fall & Winter

Corduroys

New Arrivals

Anchors Away Hood

$65.00

Longfin Hat

$30.00

Anchors Away Beanie

$28.00

Dibs Women's Zip Fleece

$55.00

Weekender Duffel Bag

$48.00

Kohut Jacket

$85.00

Daily Thermal Shirt

$30.00

Kilo Pants

$45.60

Capt'n Chesapeake Cord Jacket

$57.00

Topside Reversible Jacket

$51.00

Domino Chore Jacket

$48.00

Ricky B Flannel

$42.00
Performance
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Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

Performance Gear ²⁶

Performance Hoodies ⁴

Women's Performance ⁵
Tops
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Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Flannels ⁷

Button Downs ⁶

Shirts ⁴³
Bottoms
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Hybrid Shorts

Boardshorts

E-Waist Shorts

Corduroy Shorts

All-Purpose Hull Shorts

Big Fish Shorts

Pants

Women's

Shorts ¹⁹

Bottoms ²⁵

Women's Bottoms ⁴
Outerwear
Shop Outerwear

Fleeces

Jackets

Fishing Bibs

Women's

Jackets

Fields Jacket

$90.00

Kohut Jacket

$85.00

Capt'n Chesapeake Cord Jacket

$57.00

Topside Reversible Jacket

$51.00

Bluewater Jacket

$42.00

Domino Chore Jacket

$48.00

Union Marlin Jacket

$60.00

Anchors Away Jacket

$60.00

Capt'n Chesapeake Jacket

$90.00

Buckshot Quarter Zip

$65.00

Costigan Jacket

$85.00

Beacon Windbreaker

$55.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

Beanies

All Headwear

Gift Cards

Stickers

Drinkware

More Accessories

Beanies ⁴

Accessories ¹³

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Dibs Women's Zip Fleece

$55.00

Mercedes Fleece Shorts

$40.00

Dibs Tee

$30.00

Dibs Tank

$28.00

First Date Tee

$30.00

First Date Tank

$28.00

Course Women's Tee

$30.00

Mahi Rig Women's Tee

$30.00

Reel Tuna Women's Tee

$30.00

Ami Tank Top

$28.00

Bardot Beach Cover Up

$40.00

Women's Skilly Bib

$90.00
Closeout

New Arrivals

All New Arrivals
Polar Fleece
Brother B
Flannels
Fall & Winter
Corduroys

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's

Tops

All Tops
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Fishing Bibs
Women's

Headwear & Accessories

Hats
Visors
Beanies
All Headwear
Gift Cards
Stickers
Drinkware
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

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Ink Pen Hood

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Ink Pen Hood

Regular price $65.00

Sale price $65.00 Regular price

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Camo

Camo

Gun Metal

Gun Metal

This premium heavyweight is a must-have. 10 oz (330 gm) Heather Colors: 52% Cotton/48% Polyester ...

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TB Sluggo Hood

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TB Sluggo Hood

Regular price $65.00

Sale price $65.00 Regular price

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Black Camo

Black Camo

Duck Camo

Duck Camo

This premium heavyweight is a must-have when the temp drops. 10 oz (330 gm) 75% Cotton/25%...

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Eventide

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Eventide

Regular price $55.00

Sale price $55.00 Regular price

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Black

Black

Bone

Bone

Dusty Rose

Dusty Rose

The Eventide hooded zip is super soft, casual, and extremely comfortable. Modern Silhouette Single dyed...

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PL Interlock Hood

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PL Interlock Hood

Regular price $65.00

Sale price $65.00 Regular price

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Slate Blue

Slate Blue

This premium heavyweight is a must-have. 10 oz (330 gm) Heather Colors: 52% Cotton/48% Polyester ...

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Oval Tuna LS Performance Hoody

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Oval Tuna LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Carbon

Carbon

Pearl

Pearl

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Marlinscape Hood

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Marlinscape Hood

Regular price $65.00

Sale price $65.00 Regular price

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Black

Black

Granite Heather

Granite Heather

This premium heavyweight is a must-have. 80% Cotton / 20% Polyester 280 gm 1x1 ribbing...

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Anchors Away Hood

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Anchors Away Hood

Regular price $65.00

Sale price $65.00 Regular price

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Alpine Green

Alpine Green

New to the Pure Lure family. 52% cotton 48% poly 10 oz (330 gm) 1x1...

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Mahica LS Performance Hoody

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Mahica LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Sail Salute LS Performance Hoody

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Sail Salute LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Arctic

Arctic

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Union Marlin Hood

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Union Marlin Hood

Regular price $65.00

Sale price $65.00 Regular price

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Gun Metal

Gun Metal

New to the Pure Lure family. 52% cotton 48% poly 10 oz (330 gm) 1x1...

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Primo RFG Performance Hoody

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Primo RFG Performance Hoody

Regular price $70.00

Sale price $70.00 Regular price

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Arctic

Arctic

Navy

Navy

The PURE LURE Primo RFG Hooded sun shirt offers our best performance yet. If you...

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Layton Zip Hoodie

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Layton Zip Hoodie

Regular price $65.00

Sale price $65.00 Regular price

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Charcoal Heather

Charcoal Heather

The Layton Zip Hoodie is made with premium heavyweight fabric, with a generous fit and...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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Thursday-Monday: 10AM - 6PM

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