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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00

Born on the Water Toddler Sun Shirt

$38.00

PL USA 2x3' Flag

$30.00

Marine Goods Flag

$30.00

Bones Brigade Camo Flag

$30.00

Burgee Pin

$10.00
Performance
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OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
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Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

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Fleeces ¹⁴

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Shirts ³⁸
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

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Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Beacon Windbreaker

$25.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴³

Accessories ²⁴

Drinkware ²²
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

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NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

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Anchors Away Hood

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Anchors Away Hood

Regular price $68.00

Sale price $68.00 Regular price

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Alpine Green

Alpine Green

New to the Pure Lure family. 52% cotton 48% poly 10 oz (330 gm) 1x1...

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Dibs Women's Zip Fleece

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Dibs Women's Zip Fleece

Regular price $58.00

Sale price $58.00 Regular price

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Blush

Blush

Misty Blue

Misty Blue

The crowd favorite Dibs on the Captain is here in fleece! Modern Silhouette Single dyed...

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Primo RFG Performance Hoody

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Primo RFG Performance Hoody

Regular price $70.00

Sale price $70.00 Regular price

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Arctic

Arctic

Navy

Navy

The PURE LURE Primo RFG Hooded sun shirt offers our best performance yet. If you...

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Layton Zip Hoodie

On Sale

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Layton Zip Hoodie

Regular price $40.00

Sale price $40.00

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Charcoal Heather

Charcoal Heather

The Layton Zip Hoodie is made with premium heavyweight fabric, with a generous fit and...

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Chaser Youth Hood

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Chaser Youth Hood

Regular price $56.00

Sale price $56.00 Regular price

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Pigment Light Blue

Pigment Light Blue

Pigment Pink

Pigment Pink

The Chaser Hoodie is here in youth sizing for the little anglers! 10 oz (330 gm) 52%...

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Capital Hoodie

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Capital Hoodie

Regular price $70.00

Sale price $70.00 Regular price

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Pigment Cement

Pigment Cement

Pigment Light Blue

Pigment Light Blue

Pigment Mint

Pigment Mint

Pigment Pink

Pigment Pink

Pigment Slate Blue

Pigment Slate Blue

The Capital is RIGHT HERE. Stay cozy in our premium pigment dyed hoodie. 9oz (300 gm)...

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Capital Youth Hood

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Capital Youth Hood

Regular price $56.00

Sale price $56.00 Regular price

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Pigment Black

Pigment Black

Pigment Light Blue

Pigment Light Blue

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Flash Women's Crop Hoodie

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Flash Women's Crop Hoodie

Regular price $58.00

Sale price $58.00 Regular price

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Black

Black

Bone

Bone

Introducing the Flash Women's Hoodie 7.0 oz (230 gm) 52% ring spun cotton/48% polyester blend fleece...

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Primary Search Performance Hoody

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Primary Search Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Pearl

Pearl

M552BPRI

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RoShamBo Hood

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RoShamBo Hood

Regular price $68.00

Sale price $68.00 Regular price

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Heather Grey

Heather Grey

Ocean Green

Ocean Green

SKU M629BROS

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Wrecker Hood

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Wrecker Hood

Regular price $68.00

Sale price $68.00 Regular price

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Gun Metal

Gun Metal

SKU M630BWRE

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Hibiscus Women's Zip Fleece

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Hibiscus Women's Zip Fleece

Regular price $58.00

Sale price $58.00 Regular price

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Shadow

Shadow

The Hibiscus hooded zip is super soft, casual, and extremely comfortable. Modern Silhouette Single dyed...

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