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Located in West Ocean City MD

12808 Harbor Rd
Ocean City Maryland 21842

Brand House Hours

Monday-Sunday: 10AM - 6PM

PURE LURE BRAND HOUSE

We opened the Brand House doors in the spring of 2020, and the response was better than we could have imagined. Our storefront is located in the fisherman's harbor in West Ocean City Maryland, one of the busiest recreational and charter fishing docks on the Eastern Shore. Stop by and see Pure Lure Reel Fishing Gear, the performance brand of choice for the adventurous waterman.