PURE LURE BRAND HOUSE IS OPEN!
We opened the Brand House doors Memorial Day weekend and the response was better than we could have ever imagined. The new storefront is located in the fisherman's harbor in West Ocean City Maryland. It’s directly across the water from where you most likely drop your boat each season. Stop by and see Pure Lure “Reel” Fishing Gear the performance brand of choice for the adventurous waterman