FREE SHIPPING ON ALL ORDERS

PURE LURE BRAND HOUSE IS OPEN!

We opened the Brand House doors Memorial Day weekend and the response was better than we could have ever imagined. The new storefront is located in the fisherman's harbor in West Ocean City Maryland. It’s directly across the water from where you most likely drop your boat each season. Stop by and see Pure Lure “Reel” Fishing Gear the performance brand of choice for the adventurous waterman

Brand House Exclusives

Located in West Ocean City MD

12808 Harbor Rd
Ocean City Maryland 21842

Brand House Hours

Monday-Thursday: 10:00AM - 6:00PM
Friday-Sunday: 9:00AM - 8:00PM