After a lifetime in the apparel industry, Pure Lure pushed off the docks in 2018 to become the performance brand of choice for the adventurous watermen both on and off the water!
Whether you are hooked into a Big Eye, fighting a Marlin, trolling for Mahi or pulling a Bass from your local spot, you can always trust that we will use the best materials to ensure quality, comfort and fit at all cost.
Building great product and providing amazing service will always be at the very forefront of everything we do, GUARANTEED!
We are a family run brand, born by the sea and 100% live it.
We opened the Brand House doors in the spring of 2020, and the response was better than we could have imagined. Our storefront is located in the fisherman's harbor in West Ocean City Maryland, one of the busiest recreational and charter fishing docks on the Eastern Shore. Stop by and see Pure Lure Reel Fishing Gear, the performance brand of choice for the adventurous waterman.
BRAND HOUSE HOURS: Monday to Sunday 10AM-6PM
LOCATED AT 12808 HARBOR RD OCEAN CITY, MARYLAND, 21842
Give us a shout: (800) 501-3474 or shoot us an email at firstname.lastname@example.org