Use Code: CYBER24 for 20% OFF. Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00

Born on the Water Toddler Sun Shirt

$38.00

PL USA 2x3' Flag

$30.00
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁴

Button Downs ⁶

Shirts ³⁸
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²¹
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

Hats

Filters

Price

From $

To

To $

Availability

In stock(41)
Out of stock(26)

Size

One Size(1)
One size(1)
One size fits most(28)
OS(2)

Color

High Seas Hat

Select options

High Seas Hat

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black Camo

Black Camo

Navy / White

Navy / White

"Maryland Made" 5 panel trucker hat Adjustable 5 panel mesh trucker hat with snap closure....

Select options

I Hate Fishing Hat

Select options

I Hate Fishing Hat

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black

Black

White

White

If you love fishing or if you hate it...This is the Hat for You! Adjustable...

Select options

Bones Brigade Hat

Select options

Bones Brigade Hat

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black

Black

Red

Red

Reflex Blue

Reflex Blue

Adjustable Grandpa style hat with snap closure Cotton Twill Rope detail on visor Marlin Bonez...

Select options

Hinkle 2.0 Visor

Select options

Hinkle 2.0 Visor

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black / Charcoal

Black / Charcoal

Heather Grey / Black

Heather Grey / Black

Royal Blue / White

Royal Blue / White

This one is for "Two Time" Tommy Hinkle, the only two time winner of the...

Select options

Anchors Away Visor

Select options

Anchors Away Visor

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black

Black

Pink

Pink

White

White

Keep cool and keep the sun off of your face with the Anchors Away Visor...

Select options

Longfin Hat

Select options

Longfin Hat

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black / Lime

Black / Lime

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / White

Heather Grey / White

Loden / Black

Loden / Black

The Longfin hat is here! A daily staple piece for any occasion. Adjustable Mid-Profile Snapback...

Select options

Tuna Edwin

Select options

Tuna Edwin

Regular price $20.00

Sale price $20.00 Regular price

Unit price

/

Black

Black

Black / White / Heather Grey

Black / White / Heather Grey

Camo

Camo

Columbia Blue / White

Columbia Blue / White

Heather Grey / White

Heather Grey / White

Navy / Charcoal

Navy / Charcoal

+3 See 3 more option(s)

Adjustable Mid-Pro snapback. Pre-curved Twill Poly Mesh Amazing fit and loved by all SKU MAHTATUN

Select options

Marlin Richie Trucker Hat

Select options

Marlin Richie Trucker Hat

Regular price $20.00

Sale price $20.00 Regular price

Unit price

/

Black / Dark Grey

Black / Dark Grey

Charcoal / Columbia Blue

Charcoal / Columbia Blue

Charcoal / Neon Blue

Charcoal / Neon Blue

Charcoal / Neon Orange

Charcoal / Neon Orange

Columbia Blue / Tan

Columbia Blue / Tan

Grey / Charcoal / Black

Grey / Charcoal / Black

+7 See 7 more option(s)

Adjustable Mid-Pro snapback Precurved Twill Poly Mesh Amazing fit and loved by all SKU MAHTAMAR

Select options

Sluggo Trucker

Select options

Sluggo Trucker

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Black

Black

Mossy Oak / Orange

Mossy Oak / Orange

Mossy Oak / Pink

Mossy Oak / Pink

White

White

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

Select options

Mahi Mike

Select options

Mahi Mike

Regular price $20.00

Sale price $20.00 Regular price

Unit price

/

Black / White / Heather Grey

Black / White / Heather Grey

Camo/Orange

Camo/Orange

Columbia Blue / Navy / White

Columbia Blue / Navy / White

Columbia Blue / Tan

Columbia Blue / Tan

Columbia Blue / White

Columbia Blue / White

Dark Grey / Neon Yellow

Dark Grey / Neon Yellow

+6 See 6 more option(s)

Adjustable Mid-Pro snapback. Pre-curved Twill Poly Mesh Amazing fit and loved by all SKU MAHTAMAH

Select options

Marlin Solid Back Hat

Marlin Solid Back Hat

Regular price $20.00

Sale price $20.00 Regular price

Unit price

/

Black

Black

Navy

Navy

Slate

Slate

White

White

Adjustable Hook-and-Loop velcro back Casual structure with lightweight performance fabric Pre-curved visor SKU MAHTASOF

Select options

Ink Pen

Select options

Ink Pen

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black

Black

Charcoal

Charcoal

Khaki

Khaki

Navy

Navy

Adjustable 5 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

Select options

« 1 2 3 4 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Saturday: 10AM - 6PM

Sunday: 10AM - 5PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: