BUY ONE GET ONE FREE SUN SHIRTS // FREE SHIPPING ON ORDERS $99+

BEHIND THE BRAND

|

Cart 0

Men
Tops

T-Shirts

Button Downs

Performance Shirts

Long Sleeves

Flannels

Polar Fleece

Performance

Long Sleeve

Short Sleeve

Hooded

Women's

Bottoms

Shorts

Pants

E-Waist

Boardshorts

Women's

Outerwear

Hoodies

Jackets

Offshore Division

Women's
Women
Tops

Bottoms

Performance

Headwear

Outerwear

Atlantic Girl
Youth
Hats & Accessories
Hats

Beanies

Flags

Stickers

Drinkware
New Arrivals

New Arrivals

Earl Jacket

$67.50

Blue Hour Camo Beanie

$17.00

Myles Heavyweight Jacket

$69.50

Austin Premium Heavyweight Hoodie

$82.00

Spooled Camo Hoodie

$68.00

Champ Camo Hoodie

$68.00

Stacked Camo Hoodie

$68.00

Groom Jacket

$45.00

Outboard Flannel

$25.00

Helmsman Sweater

$42.00

Ian Polar Fleece Jacket

$45.00

Fager Jacket

$48.00
Best Sellers
Gift Cards
Sale

Men

Tops
Performance
Bottoms
- Shorts
- Pants
- E-Waist
- Boardshorts
- Women's
Outerwear

Women

Tops
Bottoms
Performance
Headwear
Outerwear
Atlantic Girl

Hats & Accessories

Hats
Beanies
Flags
Stickers
Drinkware

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

LAST CAST / WINTER SALE

Filters

Price

From $

To

To $

Availability

In stock(24)
Out of stock(21)

Size

XS(7)
S(16)
M(16)
L(16)
XL(16)
28(2)
29(2)
30(2)
31(2)
32(2)
33(2)
34(2)
35(2)
36(2)
38(2)
40(2)
42(2)
44(2)
2X(16)
3X(16)
4X(7)
5X(5)
One size fits most(1)
OS(4)

Color

Myles Heavyweight Jacket

On Sale

Select options

Myles Heavyweight Jacket

Regular price $69.50

Sale price $69.50 Regular price ~~$139.00~~

Unit price

/

Black

Black

Saddle

Saddle

The Myles Jacket - Heavyweight quilted lined work jacket for when things get rugged. 100%...

Select options

Kohut Jacket

On Sale

Select options

Kohut Jacket

Regular price $45.00

Sale price $45.00 Regular price ~~$90.00~~

Unit price

/

Blue

Blue

Brick

Brick

Green

Green

The sherpa lined Kohut Jacket - rugged style and comfort. Brand new for the Fall...

Select options

Capt'n Chesapeake Jacket

On Sale

Select options

Capt'n Chesapeake Jacket

Regular price $45.00

Sale price $45.00 Regular price ~~$90.00~~

Unit price

/

Navy

Navy

We recommend to size up 1x on this jacket. Timeless styling with flannel interior lining,...

Select options

Lavallette Corduroy Shirt

On Sale

Select options

Lavallette Corduroy Shirt

Regular price $20.00

Sale price $20.00 Regular price ~~$65.00~~

Unit price

/

Blue

Blue

Stone

Stone

Tobacco

Tobacco

Washed out pinwale cord, perfect for date night, no extra charge for style.SKU MW11BLAV

Select options

Riordon Polar Fleece

On Sale

Select options

Riordon Polar Fleece

Regular price $35.00

Sale price $35.00 Regular price ~~$70.00~~

Unit price

/

Blue

Blue

Olive

Olive

Extra comfy, extra soft printed plaid polar fleece. 100% Poly polar fleece Flannel Styling Front...

Select options

Outboard Flannel

On Sale

Select options

Outboard Flannel

Regular price $25.00

Sale price $25.00 Regular price ~~$65.00~~

Unit price

/

Blue

Blue

Forest

Forest

Gold

Gold

Green

Green

Light Blue

Light Blue

Navy

Navy

+1 See 1 more option(s)

Your new fav... Super soft salt-washed cotton flannel with dual chest flap pocketing for security.SKU MW01BOUT

Select options

Anchors Away Beanie

On Sale

Select options

Anchors Away Beanie

Regular price $10.00

Sale price $10.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Copper

Copper

Heather Grey

Heather Grey

Navy

Navy

Royal Blue

Royal Blue

The nautical styled Anchors Away Beanie is the perfect call for chilly weather. 100% Acrylic...

Select options

Big C Beanie

On Sale

Select options

Big C Beanie

Regular price $10.00

Sale price $10.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Copper

Copper

Denim

Denim

Navy

Navy

SKU MH21BBIG

Select options

Gwin Beanie

On Sale

Select options

Gwin Beanie

Regular price $10.00

Sale price $10.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Copper

Copper

Heather Grey

Heather Grey

SKU MH20BGWI

Select options

Sonny Beanie

On Sale

Select options

Sonny Beanie

Regular price $10.00

Sale price $10.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Forest Green

Forest Green

Gold

Gold

SKU MH19BSON

Select options

Corey Beanie

On Sale

Select options

Corey Beanie

Regular price $10.00

Sale price $10.00 Regular price ~~$28.00~~

Unit price

/

Black / Blue

Black / Blue

Heather Grey / Red

Heather Grey / Red

SKU MH18BCOR

Select options

Frenchy

On Sale

Select options

Frenchy

Regular price $30.00

Sale price $30.00 Regular price ~~$56.00~~

Unit price

/

Navy

Navy

Off White

Off White

Sky

Sky

Surf Spray

Surf Spray

All Sales Final on Discounted Items Timeless styling for when its time to relax. Short...

Select options

« 1 2

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Sunday: 10AM - 6PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2025

Payment options: