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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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OFFSHORE DIVISION

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Outerwear
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Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Women's
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Performance

Tops

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Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

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NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

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Flannels
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Button Downs
Women's

Bottoms

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Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
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Born to Fish Hood

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Born to Fish Hood

Regular price $64.00

Sale price $64.00 Regular price

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Black

Black

Born to Fish Hoodie Premium Midweight Fleece 8.5oz 80% cotton / 20% polyester Pre-laundered fabric...

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Weekender Duffel Bag

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Weekender Duffel Bag

Regular price $48.00

Sale price $48.00 Regular price

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Black / Red / Checker

Black / Red / Checker

Black Camo

Black Camo

White Camo

White Camo

The perfect bag for every day use or a weekend fishing trip. Grab and go! ...

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Chaser Women's Performance Sun Shirt

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Chaser Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Catmint

Catmint

SKU W511BCHA

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Tuna Bonez Bucket

Regular price $25.00

Sale price $25.00 Regular price

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White

White

The Pure Lure 5 Gallon BucketEveryone needs one of these on the boat! Secure Rope...

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Sail Salute Bucket

Regular price $25.00

Sale price $25.00 Regular price

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White

White

The Pure Lure 5 Gallon BucketEveryone needs one of these on the boat! Secure Rope...

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Born on the Water Youth Sun Shirt

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Born on the Water Youth Sun Shirt

Regular price $40.00

Sale price $40.00 Regular price

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Navy

Navy

SKU B07ABOR

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Swell Sole Skipper

Regular price $76.00

Sale price $76.00 Regular price

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Grey

Grey

Navy

Navy

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Wrecker Hat

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Wrecker Hat

Regular price $32.00

Sale price $32.00 Regular price

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Columbia Blue / White

Columbia Blue / White

Navy / White

Navy / White

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Youth Aloha Sun Shirt

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Youth Aloha Sun Shirt

Regular price $40.00

Sale price $40.00 Regular price

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Pigment Yellow

Pigment Yellow

SKU B506AALO

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Garcia Youth Swim Trunks

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Garcia Youth Swim Trunks

Regular price $44.00

Sale price $44.00 Regular price

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Tie Dye

Tie Dye

Volley swim short 2 way stretch material Easy tie drawcord Side seam pockets Large back...

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Hibiscus Women's Zip Fleece

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Hibiscus Women's Zip Fleece

Regular price $58.00

Sale price $58.00 Regular price

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Shadow

Shadow

The Hibiscus hooded zip is super soft, casual, and extremely comfortable. Modern Silhouette Single dyed...

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20oz Anchor Tumbler

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20oz Anchor Tumbler

Regular price $30.00

Sale price $30.00 Regular price

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Black

Black

Coral

Coral

Navy

Navy

Stainless Steel

Stainless Steel

Tan

Tan

Triple Insulated 4 Hours Hot 9 Hours Cold High Quality 18/8 Stainless Steel Dishwasher Safe...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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