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New Arrivals
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NEW Spring '23

Polar Fleece

Brother B

Flannels

Fall & Winter

Corduroys

New Arrivals

Groom Jacket

$86.00

Raffo Flannel

$74.00

Myles Jacket

$90.00

Show Us Your Marlin Foamie Trucker

$20.00

Marlinscape Performance Hat

$38.00

Chaser T-Shirt

$32.00

Mahi Foamie Trucker

$20.00

Just Fish It Foamie

$20.00

Icon 2.0 Black Flag

$30.00

Ink Pen Camo Hat

$30.00

Screamer T-Shirt

$32.00

Scales T-Shirt

$32.00
Performance
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Short Sleeve

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Youth

Women's

Performance Gear ²³

Performance Hoodies ⁴

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Tops
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Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

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Fleeces ¹⁴

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Shirts ⁴⁷
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹⁸

Bottoms ²⁶

Women's Bottoms ⁴
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Nor Easter / Tuna Bonez

$65.00

Nor Easter

$65.00

Beacon Windbreaker

$55.00

Whisk Jacket

$55.00

Fields Jacket

$90.00

Kohut Jacket

$90.00

Capt'n Chesapeake Cord Jacket

$57.00

Bluewater Jacket

$42.00

Domino Chore Jacket

$48.00

Union Marlin Jacket

$60.00

Anchors Away Jacket

$60.00

Capt'n Chesapeake Jacket

$90.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

Beanies

All Headwear

Gift Cards

Stickers

Drinkware

More Accessories

Hats ³⁷

Accessories ¹⁷

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Anchors Away Womens Crop Fleece

$50.00

Lily Crop Top

$32.00

Course Women's V-Neck Tee

$32.00

Lily Tank

$32.00

Capital Women's Crop T-Shirt

$32.00

Sands

$48.00

Atlantic Girl Tank

$28.00

Ink Pen Women's Performance Sun Shirt

$54.00

Ink Pen Women's Crop Tee

$32.00

Aloha Sluggo Women's Performance Sun Shirt

$54.00

Hooked Women's Performance Sun Shirt

$54.00

Dibs Women's Zip Fleece

$58.00
Gift Cards
CLOSEOUTS

New Arrivals

All New Arrivals
NEW Spring '23
Polar Fleece
Brother B
Flannels
Fall & Winter
Corduroys

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
Beanies
All Headwear
Gift Cards
Stickers
Drinkware
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

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Color

Ink Pen Hood

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Ink Pen Hood

Regular price $68.00

Sale price $68.00 Regular price

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Camo

Camo

Gun Metal

Gun Metal

This premium heavyweight is a must-have. 10 oz (330 gm) Heather Colors: 52% Cotton/48% Polyester ...

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Marlinscape Hood

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Marlinscape Hood

Regular price $68.00

Sale price $68.00 Regular price

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Black

Black

Granite Heather

Granite Heather

This premium heavyweight is a must-have. 80% Cotton / 20% Polyester 280 gm 1x1 ribbing...

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Sail Salute LS Performance Hoody

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Sail Salute LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Arctic

Arctic

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Ink Pen Crew

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Ink Pen Crew

Regular price $60.00

Sale price $60.00 Regular price

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Pigment Black

Pigment Black

Pigment Light Blue

Pigment Light Blue

Pigment Mint

Pigment Mint

Pigment Sandstone

Pigment Sandstone

Pigment Yellow

Pigment Yellow

Pigment-Dyed Crew is made with ultra-soft cotton/polyester blend fleece. 9oz (300 gm) 80% cotton/20% polyester...

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Bahrami

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Bahrami

Regular price $56.00

Sale price $56.00 Regular price

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Black

Black

White

White

2 way stretch for extra comfort All-over fish print Chest pocket Pure Lure woven Label...

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Sail Salute Performance Sun Shirt

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Sail Salute Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Pearl

Pearl

Yellow

Yellow

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Marli Performance Sun Shirt

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Marli Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pearl

Pearl

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Ink Pen Performance Sun Shirt

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Ink Pen Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Navy

Navy

Neon Orange

Neon Orange

Pearl

Pearl

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Zebley / Cloud Fit

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Zebley / Cloud Fit

Regular price $36.00

Sale price $36.00 Regular price

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Charcoal

Charcoal

Columbia Blue

Columbia Blue

Navy

Navy

Silver Grey

Silver Grey

Full CLOUD-FIT memory foam sweatband for pillow-like Comfort on your forehead Ink Pen Marlin Patchwork...

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Sail Salute Women's Performance Sun Shirt

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Sail Salute Women's Performance Sun Shirt

Regular price $35.00

Sale price $35.00 Regular price

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Arctic

Arctic

The PURE LURE sun shirt is made specifically for the ladies. This shirt is cut...

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20oz Sail Salute Sport Bottle

20oz Sail Salute Sport Bottle

Regular price $35.00

Sale price $35.00 Regular price

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Coral

Coral

Mint

Mint

Navy

Navy

White

White

Triple Insulated 12 Hours Hot 24 Hours Cold High Quality 18/8 Stainless Steel Dishwasher Safe...

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20oz Ink Pen Sport Bottle

20oz Ink Pen Sport Bottle

Regular price $35.00

Sale price $35.00 Regular price

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Navy

Navy

White

White

Triple Insulated 12 Hours Hot 24 Hours Cold High Quality 18/8 Stainless Steel Dishwasher Safe...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Sunday: 10AM - 6PM

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(800) 501-3474

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