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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
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Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁵

Button Downs ⁶

Shirts ³⁸
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

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High Seas Hat

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High Seas Hat

Regular price $30.00

Sale price $30.00 Regular price

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Black Camo

Black Camo

Navy / White

Navy / White

"Maryland Made" 5 panel trucker hat Adjustable 5 panel mesh trucker hat with snap closure....

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Reaper Hoodie

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Reaper Hoodie

Regular price $74.00

Sale price $74.00 Regular price

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Black

Black

Charcoal

Charcoal

This Limited GLOW IN THE DARK premium hoodie is a must-have. 10 oz (330 gm) ...

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20oz Sail Salute Sport Bottle

20oz Sail Salute Sport Bottle

Regular price $35.00

Sale price $35.00 Regular price

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Coral

Coral

Mint

Mint

Navy

Navy

White

White

Triple Insulated 12 Hours Hot 24 Hours Cold High Quality 18/8 Stainless Steel Dishwasher Safe...

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Marine Goods Beanie

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Marine Goods Beanie

Regular price $28.00

Sale price $28.00 Regular price

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Black

Black

Red

Red

Quality Marine Goods Beanie. Tried, true, and timeless.SKU MH46BQMG

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Promised Land T-Shirt

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Promised Land T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Light Blue

Light Blue

Olive

Olive

Turquoise

Turquoise

White

White

Pure Lure Promised Land T-Shirt - We LOVE Florida Premium Bi-blend fabric: 52% Cotton / 48% Polyester...

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Deppe Button Down Shirt

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Deppe Button Down Shirt

Regular price $58.00

Sale price $58.00 Regular price

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Seagrass

Seagrass

Sky

Sky

For when you want more out of your basics. Short sleeve garment dyed full front...

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Reel Tuna Youth Performance Sun Shirt

Reel Tuna Youth Performance Sun Shirt

Regular price $40.00

Sale price $40.00 Regular price

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Columbia Blue

Columbia Blue

YOUTH Size Performance Sun ShirtThe PURE LURE sun shirt offers a generous cut to maximize...

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RoShamBo Hood

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RoShamBo Hood

Regular price $68.00

Sale price $68.00 Regular price

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Heather Grey

Heather Grey

Ocean Green

Ocean Green

SKU M629BROS

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20oz Sluggo Tumbler

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20oz Sluggo Tumbler

Regular price $30.00

Sale price $30.00 Regular price

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Black

Black

Mint

Mint

Mint / Reflex Blue

Mint / Reflex Blue

Mint / White

Mint / White

Navy

Navy

White

White

Triple Insulated 4 Hours Hot 9 Hours Cold High Quality 18/8 Stainless Steel Dishwasher Safe...

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Bones Brigade Hat

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Bones Brigade Hat

Regular price $30.00

Sale price $30.00 Regular price

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Black

Black

Red

Red

Reflex Blue

Reflex Blue

Adjustable Grandpa style hat with snap closure Cotton Twill Rope detail on visor Marlin Bonez...

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Cutter Mesh Hat

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Cutter Mesh Hat

Regular price $32.00

Sale price $32.00 Regular price

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Duck Camo Black

Duck Camo Black

Duck Camo Brown

Duck Camo Brown

The Cutter Mesh hat provides ultimate breathability on the hottest days. Snapback closure 6 panel...

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PL Core Hat

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PL Core Hat

Regular price $30.00

Sale price $30.00 Regular price

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Black Camo

Black Camo

Black / Charcoal

Black / Charcoal

Navy / White

Navy / White

Reliable style! The PL Core Hat won't let you down. Adjustable 6 panel mesh Trucker...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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