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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00

Born on the Water Toddler Sun Shirt

$38.00

PL USA 2x3' Flag

$30.00

Marine Goods Flag

$30.00

Bones Brigade Camo Flag

$30.00

Burgee Pin

$10.00
Performance
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OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
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Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

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Fleeces ¹⁴

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Shirts ³⁸
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Beacon Windbreaker

$25.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴³

Accessories ²⁴

Drinkware ²²
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

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NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
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Oval Tuna Performance Sun Shirt

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Oval Tuna Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Carbon

Carbon

Pearl

Pearl

White

White

Yellow

Yellow

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Ink Pen Performance Sun Shirt

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Ink Pen Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Navy

Navy

Neon Orange

Neon Orange

Pearl

Pearl

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Sail Salute Performance Sun Shirt

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Sail Salute Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Pearl

Pearl

Yellow

Yellow

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Reel Tuna Sun Shirt

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Reel Tuna Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Navy

Navy

Pearl

Pearl

White

White

Yellow

Yellow

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Mahica Performance Sun Shirt

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Mahica Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Pearl

Pearl

Royal Blue

Royal Blue

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Hooker

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Hooker

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Navy

Navy

Pearl

Pearl

Seagrass

Seagrass

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Mossy Icon 2.0 Performance Sun Shirt

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Mossy Icon 2.0 Performance Sun Shirt

Regular price $55.00

Sale price $55.00 Regular price

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Blacktip

Blacktip

Manta

Manta

Marlin

Marlin

Spindrift

Spindrift

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Marli Performance Sun Shirt

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Marli Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pearl

Pearl

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Taku Performance Sun Shirt

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Taku Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Black

Black

Columbia Blue

Columbia Blue

White

White

Pure Lure Taku Performance Sun Shirt - Inspired by the traditional Japanese art form of Gyotaku or printing fish...

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Mahiti Performance Sun Shirt

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Mahiti Performance Sun Shirt

Regular price $21.60

Sale price $21.60

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Black

Black

Navy

Navy

All Sales Final on Discounted Items Rugged Mahi stencil print. PURE * tech fabrics offer...

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Tunica Performance Sun Shirt

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Tunica Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Ship At Sea Performance Sun Shirt

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Ship At Sea Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Navy

Navy

Pure Lure Ship at Sea Performance Sun Shirt - Certified seaworthy. PURE * tech fabrics offer UPX...

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Ocean City Maryland 21842

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