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New Arrivals
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NEW Spring '23

Polar Fleece

Brother B

Flannels

Fall & Winter

Corduroys

New Arrivals

Screamer T-Shirt

$32.00

Scales T-Shirt

$32.00

Heartbreaker T-Shirt

$32.00

Promised Land T-Shirt

$32.00

Drum T-Shirt

$32.00

PL Core Hat

$30.00

High Seas Hat

$30.00

I Hate Fishing Hat

$30.00

Bones Brigade Hat

$30.00

PL Salty Coozie

$5.00

Aloha Sluggo Women's Performance Sun Shirt

$54.00

Dibs Silipint

$14.00
Performance
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Outerwear
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Fleeces

Jackets

Fishing Bibs

Women's

Jackets

Fields Jacket

$90.00

Kohut Jacket

$85.00

Capt'n Chesapeake Cord Jacket

$57.00

Topside Reversible Jacket

$51.00

Bluewater Jacket

$42.00

Domino Chore Jacket

$48.00

Union Marlin Jacket

$60.00

Anchors Away Jacket

$60.00

Capt'n Chesapeake Jacket

$90.00

Buckshot Quarter Zip

$65.00

Costigan Jacket

$85.00

Beacon Windbreaker

$55.00
Headwear & Accessories
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Beanies

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Women's
Shop Women's

Performance

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Bottoms

Outerwear

Hats

Women's Apparel

Ink Pen Women's Performance Sun Shirt

$54.00

Aloha Sluggo Women's Performance Sun Shirt

$54.00

Hooked Women's Performance Sun Shirt

$54.00

Dibs Women's Zip Fleece

$58.00

Mercedes Fleece Shorts

$40.00

Dibs Tee

$32.00

Dibs Tank

$28.00

First Date Tee

$32.00

First Date Tank

$28.00

Course Women's Tee

$32.00

Mahi Rig Women's Tee

$32.00

Reel Tuna Women's Tee

$32.00
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New Arrivals

All New Arrivals
NEW Spring '23
Polar Fleece
Brother B
Flannels
Fall & Winter
Corduroys

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Fishing Bibs
Women's

Headwear & Accessories

Hats
Visors
Beanies
All Headwear
Gift Cards
Stickers
Drinkware
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

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Color

Brother B Flannel

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Brother B Flannel

Regular price $42.00

Sale price $42.00 Regular price ~~$70.00~~

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Iron

Iron

Light Blue

Light Blue

Mint

Mint

Red

Red

Slate Blue / Red

Slate Blue / Red

All Sales Final on Discounted Items Throw back with the old-school buffalo check pattern. 98%...

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Ricky B Flannel

On Sale

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Ricky B Flannel

Regular price $42.00

Sale price $42.00 Regular price ~~$70.00~~

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Black

Black

Sky

Sky

All Sales Final on Discounted Items Made for the style master himself. 100% Cotton Heavy...

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Ink Pen Short Sleeve Sun Shirt

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Ink Pen Short Sleeve Sun Shirt

Regular price $40.00

Sale price $40.00 Regular price

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Arctic

Arctic

Black

Black

Columbia Blue

Columbia Blue

Navy

Navy

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Tuna Bonez Short Sleeve Sun Shirt

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Tuna Bonez Short Sleeve Sun Shirt

Regular price $40.00

Sale price $40.00 Regular price

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Black

Black

Columbia Blue

Columbia Blue

Navy

Navy

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Heritage

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Heritage

Regular price $32.00

Sale price $32.00 Regular price

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Red Clay Heather

Red Clay Heather

Titanium Heather

Titanium Heather

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton /...

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Statement

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Statement

Regular price $32.00

Sale price $32.00 Regular price

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Mint Heather

Mint Heather

Stone Heather

Stone Heather

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton /...

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Redz

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Redz

Regular price $32.00

Sale price $32.00 Regular price

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Steel Blue Heather

Steel Blue Heather

Stone Heather

Stone Heather

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton /...

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Station T-Shirt

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Station T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Navy Heather

Navy Heather

Red Clay Heather

Red Clay Heather

White

White

Pure Lure Station T-Shirt - Classic Style, Maryland Made. Premium Bi-blend fabric: 52% Cotton / 48% Polyester...

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Marli Performance Sun Shirt

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Marli Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pearl

Pearl

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Brittingham

On Sale

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Brittingham

Regular price $33.60

Sale price $33.60 Regular price ~~$56.00~~

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Black

Black

Blue

Blue

Charcoal Heather

Charcoal Heather

Fog

Fog

Heather Grey

Heather Grey

All Sales Final on Discounted Items When it is only about being comfortable and casual....

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Bass Lock Up

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Bass Lock Up

Regular price $32.00

Sale price $32.00 Regular price

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Charcoal Heather

Charcoal Heather

Red Clay Heather

Red Clay Heather

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton :...

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Gurgo Flannel

On Sale

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Gurgo Flannel

Regular price $36.00

Sale price $36.00 Regular price ~~$60.00~~

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Brown

Brown

Dusk

Dusk

Navy

Navy

All Sales Final on Discounted Items We recommend to size down 1x on this flannel....

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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Monday - Sunday: 10AM - 6PM

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