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New Arrivals

New Arrivals

Groff Technical 1/4 Zip

$68.00

Breakthru Hood

$68.00

White Marlin Seal Hood

$68.00

State Claw Hood

$68.00

Weighmaster Performance Sun Shirt

$40.00

Weighmaster Women's Performance Sun Shirt

$40.00

State Claw Tank

$30.00

Tuna Stamp Tank

$30.00

White Marlin Seal Tank

$30.00

State Claw T-Shirt

$34.00

Tuna Stamp T-Shirt

$34.00

Breakthru Long Sleeve

$38.00
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Women

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Performance
Headwear
Outerwear
Atlantic Girl

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Hats
Beanies
Flags
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Rootz T-Shirt

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Rootz T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Athletic Heather

Athletic Heather

Black

Black

Charcoal Heather

Charcoal Heather

Pure Lure Rootz T-Shirt - Maryland Represent! Premium fabric: 100% Cotton Super Soft Pure Lure Quality construction...

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Capital Men's Tank

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Capital Men's Tank

Regular price $30.00

Sale price $30.00 Regular price

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Light Blue

Light Blue

Neon Orange

Neon Orange

Tropical Blue

Tropical Blue

White

White

The Capital is RIGHT HERE. Comfort Color Tank Top Relaxed Fit Ultra soft hand Pre-shrunk...

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Lily Tank

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Lily Tank

Regular price $32.00

Sale price $32.00 Regular price

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Black

Black

Festival tank fit- featuring a scoop neckline, wide scalloped hem, and drape for a relaxed...

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Mahiti Long Sleeve

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Mahiti Long Sleeve

Regular price $38.00

Sale price $38.00 Regular price

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Black

Black

White

White

New to the Pure Lure family. Rugged Mahi stencil print on a soft 100% cotton...

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Wings T-Shirt

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Wings T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Athletic Heather

Athletic Heather

Wings T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure Lure Quality...

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Brand House T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Charcoal Heather

Charcoal Heather

Oil Blue Heather

Oil Blue Heather

Pure Lure Brand House T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure...

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Deppe Button Down Shirt

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Deppe Button Down Shirt

Regular price $58.00

Sale price $58.00 Regular price

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Seagrass

Seagrass

Sky

Sky

For when you want more out of your basics. Short sleeve garment dyed full front...

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Screamer T-Shirt

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Screamer T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Navy Heather

Navy Heather

White

White

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton and...

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Cruz Knit T-Shirt

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Cruz Knit T-Shirt

Regular price $48.00

Sale price $48.00 Regular price

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Black

Black

Blue Block Stripe

Blue Block Stripe

Bone / Brown Pin Stripe

Bone / Brown Pin Stripe

Slate

Slate

The Cruz Knit striped T-Shirt will take you back in time with vintage styling 80% cotton...

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Atlantic Girl Tank

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Atlantic Girl Tank

Regular price $28.00

Sale price $28.00 Regular price

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Conch

Conch

Salt Rock

Salt Rock

Violet

Violet

100% cotton jersey garment dyed w acid wash soft washed cropped length tight fit self...

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Burgee T-Shirt

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Burgee T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Black

Black

Charcoal Heather

Charcoal Heather

Pure Lure Burgee T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure Lure...

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Groff Technical 1/4 Zip

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Groff Technical 1/4 Zip

Regular price $68.00

Sale price $68.00 Regular price

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INDIGO

INDIGO

All-Day Sun Protection Featuring permanent PURE* tech UPF 50+—dry or wet—this pullover keeps you protected...

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12808 Harbor Rd
Ocean City Maryland 21842

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