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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
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Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

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Button Downs

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Fleeces ¹⁴

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Shirts ³⁷
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

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Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Beanies

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Gift Cards

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Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
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Gift Cards
Flags
Stickers
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Footwear
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Women's

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Performance
Tops
Bottoms
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Tunica Performance Sun Shirt

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Tunica Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Scales T-Shirt

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Scales T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Black

Black

Light Blue

Light Blue

White

White

Pure Lure Scales T-Shirt Premium Bi-blend fabric: 52% Cotton / 48% Polyester Super Soft Pure Lure...

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Buckshot Quarter Zip

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Buckshot Quarter Zip

Regular price $65.00

Sale price $65.00 Regular price

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Grey

Grey

Navy

Navy

Light, soft, and comfortable polyester and spandex fabric moves with you but won't cling or...

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20oz Ink Pen Tumbler

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20oz Ink Pen Tumbler

Regular price $30.00

Sale price $30.00 Regular price

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Black

Black

Mint

Mint

Navy

Navy

White

White

Triple Insulated 4 Hours Hot 9 Hours Cold High Quality 18/8 Stainless Steel Dishwasher Safe...

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JoJo / Cloud Fit

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JoJo / Cloud Fit

Regular price $36.00

Sale price $36.00 Regular price

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Black

Black

Columbia Blue

Columbia Blue

Navy

Navy

Silver Grey

Silver Grey

Full CLOUD-FIT memory foam sweatband for pillow-like comfort on your forehead. Adjustable 6 Panel mesh back...

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Chesapeake

On Sale

Chesapeake

Regular price $15.00

Sale price $15.00

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Navy

Navy

Turquoise

Turquoise

All Sales Final on Discounted Items Our 30 Singles super soft ring-spun. All our double-needle stitching...

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Ink Pen Women's Crop Tee

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Ink Pen Women's Crop Tee

Regular price $32.00

Sale price $32.00 Regular price

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Bay

Bay

MIST

MIST

Petal

Petal

100% combed cotton jersey mineral washed shorter length/cropped wash effect & color will vary classic...

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Sonny Beanie

On Sale

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Sonny Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

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Black

Black

Forest Green

Forest Green

Gold

Gold

SKU MH19BSON

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Zebley / Cloud Fit

Zebley / Cloud Fit

Regular price $36.00

Sale price $36.00 Regular price

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Charcoal

Charcoal

Columbia Blue

Columbia Blue

Navy

Navy

Silver Grey

Silver Grey

Full CLOUD-FIT memory foam sweatband for pillow-like Comfort on your forehead Ink Pen Marlin Patchwork...

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Ink Pen Women's Mineral Wash Tee

Ink Pen Women's Mineral Wash Tee

Regular price $32.00

Sale price $32.00 Regular price

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Blue Heather

Blue Heather

100% combed cotton jersey mineral wash 1×1 rib neck trim self hems with a classic...

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Fish Bowl Boardshorts

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Fish Bowl Boardshorts

Regular price $54.00

Sale price $54.00 Regular price

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Black

Black

Electric

Electric

The essential trunks for every waterman. Don't leave home without them. 19" outseam Reprieve Fabric...

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Ensor Diamond Dobby Volley Shorts

On Sale

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Ensor Diamond Dobby Volley Shorts

Regular price $18.00

Sale price $18.00 Regular price ~~$60.00~~

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Black

Black

Mint

Mint

All Sales Final on Discounted Items The Ensor Diamond Dobby e-waist is for land or...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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