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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
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Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁴

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Shirts ³⁷
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Beanies

Hats

Visors

All Headwear

Gift Cards

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Stickers

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Accessories ²⁴

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Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
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Footwear
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
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Lily Tank

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Lily Tank

Regular price $32.00

Sale price $32.00 Regular price

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Black

Black

Festival tank fit- featuring a scoop neckline, wide scalloped hem, and drape for a relaxed...

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Marlinscape Performance Hat

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Marlinscape Performance Hat

Regular price $30.00

Sale price $30.00 Regular price

Unit price

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Black

Black

Carolina Blue

Carolina Blue

Charcoal / Teal

Charcoal / Teal

Khaki

Khaki

Navy

Navy

What doesn't this Performance Snapback Hat do....water proof, breathable, and blocks the sun for all...

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Wood Holiday Ornament

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Wood Holiday Ornament

Regular price $10.00

Sale price $10.00 Regular price

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Marlin

Marlin

Boat Hull

Boat Hull

4" wood holiday ornament with Pure Lure cheer.

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Filler

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Filler

Regular price $20.00

Sale price $20.00 Regular price

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Black

Black

Charcoal

Charcoal

Cobalt Blue

Cobalt Blue

Adjustable 5 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

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Deck Pant

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Deck Pant

Regular price $60.00

Sale price $60.00 Regular price

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Khaki

Khaki

Slate Blue

Slate Blue

Perfect with some slip-on Vans. Side seam pocketing with welt back pockets and cell pocket...

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Ship At Sea Performance Sun Shirt

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Ship At Sea Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Navy

Navy

Pure Lure Ship at Sea Performance Sun Shirt - Certified seaworthy. PURE * tech fabrics offer UPX...

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Capital Women's Crop T-Shirt

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Capital Women's Crop T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Mint

Mint

Orchid

Orchid

Pale Peach

Pale Peach

The Capital is RIGHT HERE. Comfort Color Crop T-Shirt Ultra soft hand Pre-shrunk Garment Dyed...

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Heartbreaker T-Shirt

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Heartbreaker T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Black

Black

White

White

Pure Lure Heartbreaker T-Shirt Premium Bi-blend fabric: 52% Cotton / 48% Polyester Super Soft Pure Lure...

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Anchors Away Womens Crop Fleece

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Anchors Away Womens Crop Fleece

Regular price $50.00

Sale price $50.00 Regular price

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Bone

Bone

Sage

Sage

W608AANC

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Primo RFG Performance Hoody

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Primo RFG Performance Hoody

Regular price $70.00

Sale price $70.00 Regular price

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Arctic

Arctic

Navy

Navy

The PURE LURE Primo RFG Hooded sun shirt offers our best performance yet. If you...

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Corey Beanie

On Sale

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Corey Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

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Black / Blue

Black / Blue

Heather Grey / Red

Heather Grey / Red

SKU MH18BCOR

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Daily Women's Short

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Daily Women's Short

Regular price $50.00

Sale price $50.00 Regular price

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Black

Black

Blue

Blue

Stone

Stone

Your Daily Shorts for the boat, beach, or restaurant. 12" Outseam 94% Polyester 6% Spandex...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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Sunday: 10AM-5PM

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