50% OFF FLANNELS // Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁴

Button Downs ⁵

Shirts ³⁷
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Beanies

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Footwear

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
Footwear
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

All Products

Filters

Price

From $

To

To $

Availability

In stock(264)
Out of stock(255)

Size

Color

Born on the Water Toddler Sun Shirt

Select options

Born on the Water Toddler Sun Shirt

Regular price $38.00

Sale price $38.00 Regular price

Unit price

/

Arctic

Arctic

Pink Blossom

Pink Blossom

Toddler sized Born on The Water Performance Sun Shirt - Keep your little angler from getting burned. PURE...

Select options

Anchors Away Womens Crop Fleece

Select options

Anchors Away Womens Crop Fleece

Regular price $50.00

Sale price $50.00 Regular price

Unit price

/

Bone

Bone

Sage

Sage

W608AANC

Select options

Wings T-Shirt

Select options

Wings T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Athletic Heather

Athletic Heather

Wings T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure Lure Quality...

Select options

Born to Fish Youth T-Shirt

Select options

Born to Fish Youth T-Shirt

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black

Black

Light Denim

Light Denim

SKU B403SBOR

Select options

Primo RFG Performance Hoody

Select options

Primo RFG Performance Hoody

Regular price $70.00

Sale price $70.00 Regular price

Unit price

/

Arctic

Arctic

Navy

Navy

The PURE LURE Primo RFG Hooded sun shirt offers our best performance yet. If you...

Select options

Corey Beanie

On Sale

Select options

Corey Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black / Blue

Black / Blue

Heather Grey / Red

Heather Grey / Red

SKU MH18BCOR

Select options

Daily Women's Short

Select options

Daily Women's Short

Regular price $50.00

Sale price $50.00 Regular price

Unit price

/

Black

Black

Blue

Blue

Stone

Stone

Your Daily Shorts for the boat, beach, or restaurant. 12" Outseam 94% Polyester 6% Spandex...

Select options

Rootz T-Shirt

Select options

Rootz T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Charcoal Heather

Charcoal Heather

Pure Lure Rootz T-Shirt - Maryland Represent! Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft...

Select options

Drum T-Shirt

Select options

Drum T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Light Blue

Light Blue

White

White

Pure Lure Drum T-Shirt Premium Bi-blend fabric: 52% Cotton / 48% Polyester Super Soft Pure Lure...

Select options

Layton Zip Hoodie

On Sale

Layton Zip Hoodie

Regular price $40.00

Sale price $40.00

Unit price

/

Charcoal Heather

Charcoal Heather

The Layton Zip Hoodie is made with premium heavyweight fabric, with a generous fit and...

Select options

Marine Goods Beanie

Select options

Marine Goods Beanie

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black

Black

Red

Red

Quality Marine Goods Beanie. Tried, true, and timeless.SKU MH46BQMG

Select options

Smallmouth Bass Sticker

Select options

Smallmouth Bass Sticker

Regular price $5.00

Sale price $5.00 Regular price

Unit price

/

Charcoal

Charcoal

White

White

4" Sticker of Smallmouth Bass

Select options

« 1 … 12 13 14 15 16 … 29 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Saturday: 10AM - 6PM

Sunday: 10AM-5PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: