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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

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Tops
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Short Sleeve T-Shirts

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Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

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All Purpose HULL

Pants

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Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Beanies

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Gift Cards

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Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
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Women's

Headwear & Accessories

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Gift Cards
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Mahiti Long Sleeve

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Mahiti Long Sleeve

Regular price $36.00

Sale price $36.00 Regular price

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Black

Black

White

White

New to the Pure Lure family. Rugged Mahi stencil print on a soft 100% cotton...

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Lily Crop Top

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Lily Crop Top

Regular price $32.00

Sale price $32.00 Regular price

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Dusty Rose

Dusty Rose

White

White

Super Soft 60% cotton 40% poly blend Comfort fit crop top New Lily Floral Marlin...

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Boden

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Boden

Regular price $60.00

Sale price $60.00 Regular price

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Off White

Off White

Stormy

Stormy

The Boden Button Down 2 way stretch for extra comfort All-over kelp print Chest Pocket...

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Original SPF 30 Sunscreen Lip Balm - Coconut

Regular price $3.99

Sale price $3.99 Regular price

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White

White

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Mossy Icon 2.0 Performance Hoody

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Mossy Icon 2.0 Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Marlin

Marlin

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Beach Towel w/ PL Logo

Regular price $25.00

Sale price $25.00 Regular price

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Grey

Grey

Navy

Navy

Turquoise

Turquoise

56"x30" 100% ring spun cotton beach towel.

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Icon 2.0 Bottle Opener

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Icon 2.0 Bottle Opener

Regular price $12.00

Sale price $12.00 Regular price

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Black

Black

Navy

Navy

Royal Blue

Royal Blue

Heavy duty Pure Lure Bottle Opener - Ready for ANY occasion.SKU AD48ABOT

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Born To Fish Hat

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Born To Fish Hat

Regular price $32.00

Sale price $32.00 Regular price

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Black

Black

Light Denim

Light Denim

Natural

Natural

SKU MH43BBOR

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Marli Flag

Marli Flag

Regular price $30.00

Sale price $30.00 Regular price

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Red, White and Blue

Red, White and Blue

36" x 23"

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High Seas T-Shirt

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High Seas T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Light Denim

Light Denim

White

White

Pure Lure High Seas T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure...

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Ink Pen Youth Performance Sun Shirt

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Ink Pen Youth Performance Sun Shirt

Regular price $40.00

Sale price $40.00 Regular price

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Neon Yellow

Neon Yellow

Seagrass

Seagrass

YOUTH Size Performance Sun ShirtThe PURE LURE sun shirt offers a generous cut to maximize...

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Marlinscape Performance Hat

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Marlinscape Performance Hat

Regular price $30.00

Sale price $30.00 Regular price

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Black

Black

Carolina Blue

Carolina Blue

Charcoal / Teal

Charcoal / Teal

Khaki

Khaki

Navy

Navy

What doesn't this Performance Snapback Hat do....water proof, breathable, and blocks the sun for all...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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