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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
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Flannels

Corduroys

Short Sleeve T-Shirts

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Button Downs

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Shirts ³⁷
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

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Bottoms ²²

Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Beanies

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Gift Cards

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Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
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Gift Cards
Flags
Stickers
Drinkware
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Footwear
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Women's

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Performance
Tops
Bottoms
Outerwear
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Reel Tuna Sun Shirt

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Reel Tuna Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Navy

Navy

Pearl

Pearl

White

White

Yellow

Yellow

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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PL Interlock Hood

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PL Interlock Hood

Regular price $68.00

Sale price $68.00 Regular price

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Slate Blue

Slate Blue

This premium heavyweight is a must-have. 10 oz (330 gm) Heather Colors: 52% Cotton/48% Polyester ...

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Brittingham

On Sale

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Brittingham

Regular price $16.80

Sale price $16.80 Regular price ~~$56.00~~

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Black

Black

Blue

Blue

Charcoal Heather

Charcoal Heather

Fog

Fog

Heather Grey

Heather Grey

All Sales Final on Discounted Items When it is only about being comfortable and casual....

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Ink Pen Camo Hat

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Ink Pen Camo Hat

Regular price $30.00

Sale price $30.00 Regular price

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Duck Camo Black

Duck Camo Black

Duck Camo Blue

Duck Camo Blue

Duck Camo Brown

Duck Camo Brown

Duck Camo Marsh

Duck Camo Marsh

SKU MAHTAINKC

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American Fishbone T-Shirt

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American Fishbone T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Charcoal Heather

Charcoal Heather

Ocean Blue Heather

Ocean Blue Heather

White

White

Pure Lure American Fishbone T-Shirt - United we FISH! Premium Bi-blend fabric: 52% Cotton / 48% Polyester...

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Tuna Bonez Short Sleeve Sun Shirt

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Tuna Bonez Short Sleeve Sun Shirt

Regular price $40.00

Sale price $40.00 Regular price

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Black

Black

Columbia Blue

Columbia Blue

Navy

Navy

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Marlin Solid Back Hat

Marlin Solid Back Hat

Regular price $20.00

Sale price $20.00 Regular price

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Black

Black

Navy

Navy

Slate

Slate

White

White

Adjustable Hook-and-Loop velcro back Casual structure with lightweight performance fabric Pre-curved visor SKU MAHTASOF

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MD Flag Lock Up T-Shirt

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MD Flag Lock Up T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Charcoal Heather

Charcoal Heather

Navy Heather

Navy Heather

White

White

Show your Maryland pride with the MD Lock Up T-Shirt. Premium Bi-blend fabric: 52% Cotton...

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Ariel Heathered Leggings

On Sale

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Ariel Heathered Leggings

Regular price $20.00

Sale price $20.00 Regular price ~~$50.00~~

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Caviar

Caviar

Cobalt Blue

Cobalt Blue

Pacific Blue

Pacific Blue

Full length leggings with mid-rise waist + hidden front pocket. Moisture-wicking, quick-drying while active; provides...

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Oval Tuna LS Performance Hoody

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Oval Tuna LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Carbon

Carbon

Pearl

Pearl

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Ink Pen

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Ink Pen

Regular price $28.00

Sale price $28.00 Regular price

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Black

Black

Charcoal

Charcoal

Khaki

Khaki

Navy

Navy

Adjustable 5 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

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Mahica Performance Sun Shirt

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Mahica Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Pearl

Pearl

Royal Blue

Royal Blue

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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Sunday: 10AM-5PM

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