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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Youth

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OFFSHORE DIVISION

Performance Gear ³⁰

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Tops
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Short Sleeve T-Shirts

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Bottoms
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Kinsley Cords

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Big Fish

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Pants

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Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Beanies

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Gift Cards

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Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

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Fleeces
Jackets
Women's

Headwear & Accessories

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Gift Cards
Flags
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Footwear
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Performance
Tops
Bottoms
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Lenox Polar Fleece

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Lenox Polar Fleece

Regular price $65.00

Sale price $65.00 Regular price

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Black / Blue

Black / Blue

Navy

Navy

Navy / Orange

Navy / Orange

Olive

Olive

Red

Red

Extra comfy, extra soft printed plaid polar fleece. 100% Poly polar fleece Flannel Styling Front...

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Hinkle Visor

Hinkle Visor

Regular price $25.00

Sale price $25.00 Regular price

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Black

Black

Grey

Grey

Navy

Navy

Royal Blue

Royal Blue

Performance Pro Mesh Precurved visor Adjustable hook and loop closure SKU MAHTAHIN

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Dibs Tank

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Dibs Tank

Regular price $32.00

Sale price $32.00 Regular price

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Coral

Coral

White

White

Festival tank fit- featuring a scoop neckline, wide scalloped hem, and drape for a relaxed...

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Fields Jacket

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Fields Jacket

Regular price $90.00

Sale price $90.00 Regular price

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Green

Green

Navy

Navy

Introducing the heavyweight Fields Jacket. Now in a brand new colorway for our 2022 Season....

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Anchor Sili Pint

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Anchor Sili Pint

Regular price $18.00

Sale price $18.00 Regular price

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Arctic

Arctic

Berry

Berry

Canyon

Canyon

Marble

Marble

Tie Dye

Tie Dye

For thirsty folks across the land, 16-ounce silicone pints are more than a rugged alternative...

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Anchors Away Hood

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Anchors Away Hood

Regular price $68.00

Sale price $68.00 Regular price

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Alpine Green

Alpine Green

New to the Pure Lure family. 52% cotton 48% poly 10 oz (330 gm) 1x1...

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Aloha Sluggo Women's Performance Sun Shirt

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Aloha Sluggo Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pink Blossom

Pink Blossom

White

White

This PURE LURE sun shirt is made specifically for the ladies. This shirt offers a...

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Sail Salute LS Performance Hoody

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Sail Salute LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Arctic

Arctic

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Chaser T-Shirt

Chaser T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Green Heather

Green Heather

Light Blue

Light Blue

White

White

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton:48% Polyester. All...

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Messick 2.0 Boardshorts

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Messick 2.0 Boardshorts

Regular price $56.00

Sale price $56.00 Regular price

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Black

Black

Light Blue

Light Blue

Red

Red

The Messick 2.0 Boardshorts are the ultimate boardshorts for a life on the water. Features a...

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Brody

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Brody

Regular price $30.00

Sale price $30.00 Regular price

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Olive

Olive

White

White

Relaxed unstructured fit Packable visor Water resistant & breathable nylon / poly Micro Velcro +...

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Till The End T-Shirt

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Till The End T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Stone Heather

Stone Heather

White

White

Pure Lure Till The End! Premium Bi-blend fabric: 52% Cotton / 48% Polyester Super Soft Pure...

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Ocean City Maryland 21842

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