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New Arrivals
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NEW Spring '25

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

Blue Collar Fish'n T-Shirt

$32.00

Brand House Rally T-Shirt

$32.00

Founder 2.0 T-Shirt

$32.00

White Marlin Seal T-Shirt

$32.00

Cruz Knit T-Shirt

$48.00

Quepos Performance LS Button Down

$65.00

Quepos Performance Button Down

$60.00

Barretto Performance Button Down

$60.00

Buffett

$65.00

Palms Performance Button Down

$60.00

Sailor

$52.00

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00
LAST CAST / SPRING SALE
Performance
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Youth

Women's

OFFSHORE DIVISION

Performance Gear ³¹

Performance Hoodies ⁵

Women's Performance ⁷
Tops
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Short Sleeve T-Shirts

Button Downs

Hoodies

Flannels

Long Sleeve T-Shirts

Corduroys

Women's

Fleeces ¹⁴

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Shirts ³⁹
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

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All Purpose HULL

Pants

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Shorts ¹¹

Bottoms ¹⁸

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Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$40.00

Capt'n Chesapeake Jacket

$90.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Beanies

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Women's
Shop Women's

Atlantic Girl

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 25
T-Shirts
Hats
Performance
Fleece Hoodies

LAST CAST / SPRING SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Short Sleeve T-Shirts
Button Downs
Hoodies
Flannels
Long Sleeve T-Shirts
Corduroys
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
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Drinkware
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Footwear
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Women's

Atlantic Girl
All Women's
Performance
Tops
Bottoms
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Flash Hat

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Flash Hat

Regular price $32.00

Sale price $32.00 Regular price

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INDIGO

INDIGO

The Flash Hat has all of the right elements to become your lucky fishing hat....

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Founder 2.0 Hat

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Founder 2.0 Hat

Regular price $32.00

Sale price $32.00 Regular price

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Classic Blue

Classic Blue

ORANGE

ORANGE

The Founder 2.0 Hat is here. Hop in the truck and head to the docks. Grandpa...

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Hooks 3D Hat

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Hooks 3D Hat

Regular price $32.00

Sale price $32.00 Regular price

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Duck Camo

Duck Camo

Navy

Navy

Hooks 3D is coming in hot. In product testing, this hat was found to attract more...

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Land & Sea Mesh Hat

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Land & Sea Mesh Hat

Regular price $32.00

Sale price $32.00 Regular price

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White

White

The Land & Sea Mesh Hat is guaranteed to keep you cool. Fully mesh top design...

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Marine Goods Corduroy Trucker

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Marine Goods Corduroy Trucker

Regular price $32.00

Sale price $32.00 Regular price

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Light Blue

Light Blue

Navy

Navy

Marine Goods Corduroy Trucker Soft washed Corduroy with a classic bill rope. Open mesh back High...

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Tight Lines Hat

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Tight Lines Hat

Regular price $32.00

Sale price $32.00 Regular price

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Classic Blue

Classic Blue

Sky

Sky

Tight Lines Hat - Hook em up and keep it tight! Adjustable Grandpa style hat...

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White Marlin Seal Hat

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White Marlin Seal Hat

Regular price $32.00

Sale price $32.00 Regular price

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Camo

Camo

Classic Blue

Classic Blue

The White Marlin Capital of the World. High Definition embroidered patch. Classic Mesh back Trucker...

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Brand House Hat

Regular price $34.00

Sale price $34.00 Regular price

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Black

Black

Natural

Natural

Navy

Navy

SKU MH40BBRA

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Born To Fish Hat

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Born To Fish Hat

Regular price $32.00

Sale price $32.00 Regular price

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Black

Black

Light Denim

Light Denim

Natural

Natural

SKU MH43BBOR

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Sluggo 2.0 Hat

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Sluggo 2.0 Hat

Regular price $30.00

Sale price $30.00 Regular price

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Blue

Blue

Dark Grey

Dark Grey

The NEWEST addition the family…. The "Sluggo 2.0" is a classic in the making. PRODUCT FEATURES: Woven...

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Rootz Hat

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Rootz Hat

Regular price $32.00

Sale price $32.00 Regular price

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Black

Black

Duck Camo Black

Duck Camo Black

Natural

Natural

Pure Lure Rootz Hat - Maryland Represent! Adjustable 6 panel mesh Trucker hat with snap closure Cotton...

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Essential Lo-Pro Hat

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Essential Lo-Pro Hat

Regular price $32.00

Sale price $32.00 Regular price

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Navy

Navy

100% Cotton 65% Recycled adjustable cloth backstrap low profile relaxed fit pre-curved brim SKU MH44BESS

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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