Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00

Born on the Water Toddler Sun Shirt

$38.00

PL USA 2x3' Flag

$30.00
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁴

Button Downs ⁶

Shirts ³⁸
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²²
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

Headwear & Accessories

Filters

Price

From $

To

To $

Availability

In stock(57)
Out of stock(37)

Size

8(1)
9(1)
10(1)
11(1)
12(1)
13(1)
One Size(1)
One size(1)
One size fits most(31)
OS(15)

Color

Oval Tuna Hat

Select options

Oval Tuna Hat

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black / Charcoal

Black / Charcoal

Columbia Blue / Black

Columbia Blue / Black

Heather Grey / Black

Heather Grey / Black

Navy / White / Heather Grey

Navy / White / Heather Grey

White / Aluminum / Black

White / Aluminum / Black

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

Select options

Ink Pen

Select options

Ink Pen

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black

Black

Charcoal

Charcoal

Khaki

Khaki

Navy

Navy

Adjustable 5 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

Select options

PL Interlock Socks

Select options

PL Interlock Socks

Regular price $16.00

Sale price $16.00 Regular price

Unit price

/

Black

Black

Black / Rasta

Black / Rasta

Black / Red / Checker

Black / Red / Checker

Heather Grey

Heather Grey

Heather Grey / Maroon

Heather Grey / Maroon

Red, White and Blue

Red, White and Blue

+5 See 5 more option(s)

The PL Interlock you know and love. Modern comfort, classic style. 66% Cotton 27% Nylon...

Select options

Gwin Beanie

On Sale

Select options

Gwin Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Copper

Copper

Heather Grey

Heather Grey

SKU MH20BGWI

Select options

Big Eye

Select options

Big Eye

Regular price $34.00

Sale price $34.00 Regular price

Unit price

/

Black / Lime

Black / Lime

Black / Orange

Black / Orange

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / Black

Heather Grey / Black

+3 See 3 more option(s)

Introducing the Big Eye XXL hat. This one is for those who find most hats...

Select options

Hinkle Visor

Select options

Hinkle Visor

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Black

Black

Grey

Grey

Navy

Navy

Royal Blue

Royal Blue

Performance Pro Mesh Precurved visor Adjustable hook and loop closure SKU MAHTAHIN

Select options

Kurtz

Select options

Kurtz

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black / Charcoal

Black / Charcoal

Red / White

Red / White

Royal Blue / White

Royal Blue / White

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

Select options

Tape Measure

Tape Measure

Regular price $3.00

Sale price $3.00 Regular price

Unit price

/

Blue

Blue

Yellow

Yellow

Select options

Sluggo Lo-Pro

Sluggo Lo-Pro

Regular price $20.00

Sale price $20.00 Regular price

Unit price

/

Black / Tan

Black / Tan

Columbia Blue / Tan

Columbia Blue / Tan

Navy / Tan

Navy / Tan

Pink / White

Pink / White

Royal Blue / Charcoal

Royal Blue / Charcoal

This garment-washed low-profile snapback with an unstructured crown is all about comfort and fit. An unstructured...

Select options

Big C Beanie

On Sale

Select options

Big C Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Copper

Copper

Denim

Denim

Navy

Navy

SKU MH21BBIG

Select options

Sluggo TB Snapback

Select options

Sluggo TB Snapback

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Black

Black

ORANGE

ORANGE

Royal Blue

Royal Blue

Thunder Grey

Thunder Grey

Adjustable 5 panel with snapback closure Precurved bill with Captn rope Amazing fit and loved...

Select options

Willy

Select options

Willy

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black / Grey

Black / Grey

Khaki / White

Khaki / White

Light Navy / Grey

Light Navy / Grey

Relaxed casual structured fit Precurved bill Water resistant & breathable nylon / poly SKU MAHTAWIL...

Select options

« 1 2 3 4 5 6 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Saturday: 10AM - 6PM

Sunday: 10AM - 5PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: