Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00

Born on the Water Toddler Sun Shirt

$38.00

PL USA 2x3' Flag

$30.00
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁴

Button Downs ⁶

Shirts ³⁸
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²²
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

Headwear & Accessories

Filters

Price

From $

To

To $

Availability

In stock(57)
Out of stock(37)

Size

8(1)
9(1)
10(1)
11(1)
12(1)
13(1)
One Size(1)
One size(1)
One size fits most(31)
OS(15)

Color

Capital Lo-Pro Hat

Select options

Capital Lo-Pro Hat

Regular price $34.00

Sale price $34.00 Regular price

Unit price

/

Black Camo

Black Camo

Dark Red Camo

Dark Red Camo

Denim

Denim

Rust

Rust

WHITE MARLIN CAPITAL OF THE WORLDThis garment-washed low-profile snapback with an unstructured crown is all...

Select options

Corey Beanie

On Sale

Select options

Corey Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black / Blue

Black / Blue

Heather Grey / Red

Heather Grey / Red

SKU MH18BCOR

Select options

PL Whiskey Wedge Glass X Corkcicle

Select options

PL Whiskey Wedge Glass X Corkcicle

Regular price $35.00

Sale price $35.00 Regular price

Unit price

/

Enjoy ice cold whiskey without it watering it down. Laser engraved Premium 9 oz Whiskey...

Select options

Boss Hogg

Select options

Boss Hogg

Regular price $20.00

Sale price $20.00 Regular price

Unit price

/

Navy

Navy

White

White

Adjustable Hook-and-Loop velcro back Casual structure with lightweight performance fabric Pre-curved visor Air mesh back...

Select options

Tuna Bonez Bucket

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

White

White

The Pure Lure 5 Gallon BucketEveryone needs one of these on the boat! Secure Rope...

Select options

Sail Salute Bucket

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

White

White

The Pure Lure 5 Gallon BucketEveryone needs one of these on the boat! Secure Rope...

Select options

Mahi Mike Lo-Pro

Mahi Mike Lo-Pro

Regular price $20.00

Sale price $20.00 Regular price

Unit price

/

Royal Blue / Charcoal

Royal Blue / Charcoal

This garment-washed low-profile snapback with an unstructured crown is all about comfort and fit. An unstructured...

Select options

Ink Pen Beach Towel

Select options

Ink Pen Beach Towel

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Navy

Navy

Turquoise

Turquoise

Extra Soft 56"x30" 100% ring spun cotton beach towel.

Select options

First Date Beach Towel

Select options

First Date Beach Towel

Regular price $25.00

Sale price $25.00 Regular price

Unit price

/

Mint

Mint

Pink

Pink

NEW First Date Mermaid Print Extra Soft 56"x30" 100% ring spun cotton beach towel.

Select options

Weekender Duffel Bag

Select options

Weekender Duffel Bag

Regular price $48.00

Sale price $48.00 Regular price

Unit price

/

Black / Red / Checker

Black / Red / Checker

Black Camo

Black Camo

White Camo

White Camo

The perfect bag for every day use or a weekend fishing trip. Grab and go! ...

Select options

Select options

Just Fish It Foamie

Regular price $20.00

Sale price $20.00 Regular price

Unit price

/

Navy / White

Navy / White

Classic Foamie Trucker Hat Seamless foam front panel Matching Color Sweatband Adjustable snapback 100% Polyester...

Select options

RoShamBo Fitted Hat

Select options

RoShamBo Fitted Hat

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Grey

Grey

Navy / White

Navy / White

Select options

« 1 … 3 4 5 6 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Saturday: 10AM - 6PM

Sunday: 10AM - 5PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: