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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Youth

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OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

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Tops
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Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

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Fleeces ¹⁵

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Shirts ³⁸
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

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Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

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Color

Born on the Water Toddler Sun Shirt

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Born on the Water Toddler Sun Shirt

Regular price $38.00

Sale price $38.00 Regular price

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Arctic

Arctic

Pink Blossom

Pink Blossom

Toddler sized Born on The Water Performance Sun Shirt - Keep your little angler from getting burned. PURE...

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Primo RFG Performance Hoody

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Primo RFG Performance Hoody

Regular price $70.00

Sale price $70.00 Regular price

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Arctic

Arctic

Navy

Navy

The PURE LURE Primo RFG Hooded sun shirt offers our best performance yet. If you...

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Rootz T-Shirt

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Rootz T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Charcoal Heather

Charcoal Heather

Pure Lure Rootz T-Shirt - Maryland Represent! Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft...

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Drum T-Shirt

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Drum T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Light Blue

Light Blue

White

White

Pure Lure Drum T-Shirt Premium Bi-blend fabric: 52% Cotton / 48% Polyester Super Soft Pure Lure...

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Ink Pen Women's Performance Sun Shirt

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Ink Pen Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

This PURE LURE sun shirt is made specifically for the ladies. This shirt offers a...

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Brand House T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Charcoal Heather

Charcoal Heather

Oil Blue Heather

Oil Blue Heather

Pure Lure Brand House T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure...

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Screamer T-Shirt

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Screamer T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Navy Heather

Navy Heather

White

White

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton and...

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Promised Land T-Shirt

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Promised Land T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Light Blue

Light Blue

Olive

Olive

Turquoise

Turquoise

White

White

Pure Lure Promised Land T-Shirt - We LOVE Florida Premium Bi-blend fabric: 52% Cotton / 48% Polyester...

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Deppe Button Down Shirt

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Deppe Button Down Shirt

Regular price $58.00

Sale price $58.00 Regular price

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Seagrass

Seagrass

Sky

Sky

For when you want more out of your basics. Short sleeve garment dyed full front...

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Reel Tuna Youth Performance Sun Shirt

Reel Tuna Youth Performance Sun Shirt

Regular price $40.00

Sale price $40.00 Regular price

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Columbia Blue

Columbia Blue

YOUTH Size Performance Sun ShirtThe PURE LURE sun shirt offers a generous cut to maximize...

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Hydro Boardshorts

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Hydro Boardshorts

Regular price $54.00

Sale price $54.00 Regular price

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Black

Black

Blue

Blue

Perfect for any waterman 19" outseam Engineered stripe and liquid graphic zip back pocket scallop...

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Fresh Tracks Boardshorts

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Fresh Tracks Boardshorts

Regular price $58.00

Sale price $58.00 Regular price

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Seafoam

Seafoam

This boardie is built for speed. 19" outseam with Split bottom hem Left side seam...

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12808 Harbor Rd
Ocean City Maryland 21842

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