50% OFF FLANNELS (Discount Automatically Applied in Cart) // Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁵

Button Downs ⁶

Shirts ³⁸
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

NEW Spring Collection

Filters

Price

From $

To

To $

Availability

In stock(96)
Out of stock(79)

Size

XS(15)
S(88)
M(90)
L(90)
XL(90)
XXL(1)
XXXL(1)
1(1)
2(1)
3(1)
4(1)
5(1)
6(1)
28(8)
29(5)
30(11)
31(7)
32(11)
33(7)
34(11)
35(5)
36(11)
38(11)
40(11)
42(10)
44(6)
2X(85)
3X(70)
4X(16)
5X(3)

Color

Mahica LS Performance Hoody

Select options

Mahica LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

Unit price

/

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

Select options

Kinsley Corduroy Shorts

Select options

Kinsley Corduroy Shorts

Regular price $56.00

Sale price $56.00 Regular price

Unit price

/

Black

Black

Flint Stone Blue

Flint Stone Blue

Khaki

Khaki

Mint

Mint

Moonstone

Moonstone

Navy

Navy

Slip into comfort with the e-waist Kinsley Corduroy Shorts. Classic styling, and a must have...

Select options

Course Long Sleeve

Select options

Course Long Sleeve

Regular price $36.00

Sale price $36.00 Regular price

Unit price

/

Navy Heather

Navy Heather

Set the Course and go!100% cotton longsleeveSKU M459BCOU

Select options

Born To Fish T-Shirt

Select options

Born To Fish T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Black

Black

Oil Blue Heather

Oil Blue Heather

Royal

Royal

Sulphur

Sulphur

Pure Lure Born To Fish T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft...

Select options

Tunica Performance Sun Shirt

Select options

Tunica Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

Unit price

/

Arctic

Arctic

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

Select options

Scales T-Shirt

Select options

Scales T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Black

Black

Light Blue

Light Blue

White

White

Pure Lure Scales T-Shirt Premium Bi-blend fabric: 52% Cotton / 48% Polyester Super Soft Pure Lure...

Select options

Chesapeake

On Sale

Select options

Chesapeake

Regular price $15.00

Sale price $15.00

Unit price

/

Navy

Navy

Turquoise

Turquoise

All Sales Final on Discounted Items Our 30 Singles super soft ring-spun. All our double-needle stitching...

Select options

Ink Pen Women's Crop Tee

Select options

Ink Pen Women's Crop Tee

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Bay

Bay

MIST

MIST

Petal

Petal

100% combed cotton jersey mineral washed shorter length/cropped wash effect & color will vary classic...

Select options

Ink Pen Women's Mineral Wash Tee

Ink Pen Women's Mineral Wash Tee

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Blue Heather

Blue Heather

100% combed cotton jersey mineral wash 1×1 rib neck trim self hems with a classic...

Select options

Fish Bowl Boardshorts

Select options

Fish Bowl Boardshorts

Regular price $54.00

Sale price $54.00 Regular price

Unit price

/

Black

Black

Electric

Electric

The essential trunks for every waterman. Don't leave home without them. 19" outseam Reprieve Fabric...

Select options

Ensor Diamond Dobby Volley Shorts

On Sale

Select options

Ensor Diamond Dobby Volley Shorts

Regular price $18.00

Sale price $18.00 Regular price ~~$60.00~~

Unit price

/

Black

Black

Mint

Mint

All Sales Final on Discounted Items The Ensor Diamond Dobby e-waist is for land or...

Select options

Quepos Performance Button Down

Select options

Quepos Performance Button Down

Regular price $60.00

Sale price $60.00 Regular price

Unit price

/

Mint

Mint

Off White

Off White

The Quepos is a lightweight perforated performance button down shirt. Perfect date night dress shirt...

Select options

« 1 … 3 4 5 6 7 … 9 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Saturday: 10AM - 6PM

Sunday: 10AM-5PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: