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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
Performance
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OFFSHORE DIVISION

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Tops
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Bottoms
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Kinsley Cords

Boardshorts

Big Fish

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Pants

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Women's Bottoms ⁶
Outerwear
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Fleeces

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Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Women's
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Performance

Tops

Bottoms

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Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

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NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

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Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
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Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
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Gift Cards
Flags
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Tops
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Color

Oval Tuna LS Performance Hoody

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Oval Tuna LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Carbon

Carbon

Pearl

Pearl

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Mahica Performance Sun Shirt

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Mahica Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Pearl

Pearl

Royal Blue

Royal Blue

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Chaser Performance Long Sleeve

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Chaser Performance Long Sleeve

Regular price $60.00

Sale price $60.00 Regular price

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Aqua

Aqua

Grey

Grey

Navy

Navy

Sky

Sky

White

White

A light-weight button-up that keeps you cool on the open water and looking good once...

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Pure Patriot

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Pure Patriot

Regular price $32.00

Sale price $32.00 Regular price

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Athletic Heather

Athletic Heather

Charcoal Heather

Charcoal Heather

Light Blue Heater

Light Blue Heater

Steel Blue Heather

Steel Blue Heather

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton /...

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Big Fish

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Big Fish

Regular price $56.00

Sale price $56.00 Regular price

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CACTUS

CACTUS

Charcoal

Charcoal

Navy

Navy

If ya need a little extra room, this is the one. 100% ultra-lightweight nylon 18"...

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Hooker

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Hooker

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Navy

Navy

Pearl

Pearl

Seagrass

Seagrass

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Hooked Women's Performance Sun Shirt

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Hooked Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pink Blossom

Pink Blossom

Water Blue

Water Blue

White

White

The PURE LURE sun shirt is made specifically for the ladies. This shirt offers a...

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Lined Up Long Sleeve

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Lined Up Long Sleeve

Regular price $36.00

Sale price $36.00 Regular price

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Black

Black

White

White

Lined Up Long Sleeve 100% Cotton Double Sleeve Print Classic styling SKU M456BLIN

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Fished Out Long Sleeve

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Fished Out Long Sleeve

Regular price $36.00

Sale price $36.00 Regular price

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Charcoal Heather

Charcoal Heather

Navy

Navy

White

White

The Fished Out Long Sleeve is an all new design from Pure Lure. 100% cotton...

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Reel Tuna Women's Tee

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Reel Tuna Women's Tee

Regular price $32.00

Sale price $32.00 Regular price

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Coral

Coral

Dusty Rose

Dusty Rose

Seafoam

Seafoam

TEAL

TEAL

Crew neck 30 single - soft washed Comfort fit Ultra soft hand 100% combed ring-spun...

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Mossy Icon 2.0 Performance Sun Shirt

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Mossy Icon 2.0 Performance Sun Shirt

Regular price $55.00

Sale price $55.00 Regular price

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Blacktip

Blacktip

Manta

Manta

Marlin

Marlin

Spindrift

Spindrift

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Frenchy

On Sale

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Frenchy

Regular price $30.00

Sale price $30.00 Regular price ~~$56.00~~

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Navy

Navy

Off White

Off White

Sky

Sky

Surf Spray

Surf Spray

All Sales Final on Discounted Items Timeless styling for when its time to relax. Short...

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Ocean City Maryland 21842

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