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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Youth

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OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

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Tops
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Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

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Fleeces ¹⁵

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Shirts ³⁸
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

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Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

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Color

Taku Performance Sun Shirt

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Taku Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Black

Black

Columbia Blue

Columbia Blue

White

White

Pure Lure Taku Performance Sun Shirt - Inspired by the traditional Japanese art form of Gyotaku or printing fish...

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Marli Performance Sun Shirt

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Marli Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pearl

Pearl

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Mahiti Performance Sun Shirt

On Sale

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Mahiti Performance Sun Shirt

Regular price $21.60

Sale price $21.60

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Black

Black

Navy

Navy

All Sales Final on Discounted Items Rugged Mahi stencil print. PURE * tech fabrics offer...

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Mahi Rig

On Sale

Mahi Rig

Regular price $15.00

Sale price $15.00

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Black

Black

Heather Grey

Heather Grey

White

White

Our 30 Singles super soft ring-spun. All our double-needle stitching on the hems and sleeves of...

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Founder T-Shirt

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Founder T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Charcoal

Charcoal

Military Heather

Military Heather

White

White

Pure Lure Founder T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure Lure...

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Chaser T-Shirt

Chaser T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Green Heather

Green Heather

Light Blue

Light Blue

White

White

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton:48% Polyester. All...

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Aloha Sluggo Women's Performance Sun Shirt

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Aloha Sluggo Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pink Blossom

Pink Blossom

White

White

This PURE LURE sun shirt is made specifically for the ladies. This shirt offers a...

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Sail Salute LS Performance Hoody

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Sail Salute LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Arctic

Arctic

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Susk

On Sale

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Susk

Regular price $16.80

Sale price $16.80 Regular price ~~$56.00~~

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Electric

Electric

White

White

All Sales Final on Discounted Items Whether the skipper or the mate, drinks are on...

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Messick 2.0 Boardshorts

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Messick 2.0 Boardshorts

Regular price $56.00

Sale price $56.00 Regular price

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Black

Black

Light Blue

Light Blue

Red

Red

The Messick 2.0 Boardshorts are the ultimate boardshorts for a life on the water. Features a...

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Till The End T-Shirt

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Till The End T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Stone Heather

Stone Heather

White

White

Pure Lure Till The End! Premium Bi-blend fabric: 52% Cotton / 48% Polyester Super Soft Pure...

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Bull T-Shirt

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Bull T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

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Charcoal

Charcoal

White

White

Pure Lure Bull T-Shirt - Nothing more fun than catching a Bull Mahi. Premium Bi-blend fabric: 52%...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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