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New Arrivals

New Arrivals

Outboard Flannel

$65.00

Helmsman Sweater

$84.00

Ian Polar Fleece Jacket

$90.00

Fager Jacket

$96.00

Night Shift Jacket

$129.00

Groff Technical 1/4 Zip

$68.00

Breakthru Hood

$68.00

White Marlin Seal Hood

$68.00

State Claw Hood

$68.00

Weighmaster Performance Sun Shirt

$40.00

Weighmaster Women's Performance Sun Shirt

$40.00

State Claw Tank

$30.00
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Women

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Performance
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Atlantic Girl

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Hats
Beanies
Flags
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Rootz Hat

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Rootz Hat

Regular price $32.00

Sale price $32.00 Regular price

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Black

Black

Duck Camo Black

Duck Camo Black

Natural

Natural

Pure Lure Rootz Hat - Maryland Represent! Adjustable 6 panel mesh Trucker hat with snap closure Cotton...

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Founder T-Shirt

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Founder T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Charcoal

Charcoal

Military Heather

Military Heather

White

White

Pure Lure Founder T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure Lure...

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Wings T-Shirt

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Wings T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Athletic Heather

Athletic Heather

Wings T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure Lure Quality...

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Born To Fish T-Shirt

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Born To Fish T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Black

Black

Oil Blue Heather

Oil Blue Heather

Royal

Royal

Sulphur

Sulphur

Pure Lure Born To Fish T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft...

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Brand House T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Charcoal Heather

Charcoal Heather

Oil Blue Heather

Oil Blue Heather

Pure Lure Brand House T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure...

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High Seas T-Shirt

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High Seas T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Light Denim

Light Denim

White

White

Pure Lure High Seas T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure...

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Rootz T-Shirt

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Rootz T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Athletic Heather

Athletic Heather

Black

Black

Charcoal Heather

Charcoal Heather

Pure Lure Rootz T-Shirt - Maryland Represent! Premium fabric: 100% Cotton Super Soft Pure Lure Quality construction...

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Burgee T-Shirt

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Burgee T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Black

Black

Charcoal Heather

Charcoal Heather

Pure Lure Burgee T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure Lure...

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Whiskey K T-Shirt

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Whiskey K T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Pink Tint

Pink Tint

South Seas

South Seas

White

White

Pure Lure Whiskey K T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure...

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Essential Lo-Pro Hat

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Essential Lo-Pro Hat

Regular price $32.00

Sale price $32.00 Regular price

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Navy

Navy

100% Cotton 65% Recycled adjustable cloth backstrap low profile relaxed fit pre-curved brim SKU MH44BESS

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Lily Women's Fleece Hoodie

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Lily Women's Fleece Hoodie

Regular price $68.00

Sale price $68.00 Regular price

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Ivory

Ivory

Light Blue

Light Blue

The crowd favorite Lily Marlin design is now on premium pigment dyed fleece.SKU W609ALIL

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Capital Hoodie

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Capital Hoodie

Regular price $70.00

Sale price $70.00 Regular price

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Pigment Cement

Pigment Cement

Pigment Light Blue

Pigment Light Blue

Pigment Mint

Pigment Mint

Pigment Pink

Pigment Pink

Pigment Slate Blue

Pigment Slate Blue

The Capital is RIGHT HERE. Stay cozy in our premium pigment dyed hoodie. 9oz (300 gm)...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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