Performance Sun Shirts BOGO 50% OFF // Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁵

Button Downs ⁶

Shirts ³⁸
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

New Arrivals

Filters

Price

From $

To

To $

Availability

In stock(189)
Out of stock(128)

Size

Color

Capital T-Shirt

Select options

Capital T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Brick

Brick

Butter

Butter

Coral

Coral

Denim

Denim

Graphite

Graphite

Pigment Mint

Pigment Mint

+2 See 2 more option(s)

The Capital is RIGHT HERE. Comfort Color Heavyweight Tee Relaxed Fit Ultra soft hand Pre-shrunk...

Select options

Anchors Away Visor

Select options

Anchors Away Visor

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black

Black

Pink

Pink

White

White

Keep cool and keep the sun off of your face with the Anchors Away Visor...

Select options

Aloha Sluggo Women's Performance Sun Shirt

Select options

Aloha Sluggo Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

Unit price

/

Pink Blossom

Pink Blossom

White

White

This PURE LURE sun shirt is made specifically for the ladies. This shirt offers a...

Select options

Hinkle 2.0 Visor

Select options

Hinkle 2.0 Visor

Regular price $28.00

Sale price $28.00 Regular price

Unit price

/

Black / Charcoal

Black / Charcoal

Heather Grey / Black

Heather Grey / Black

Royal Blue / White

Royal Blue / White

This one is for "Two Time" Tommy Hinkle, the only two time winner of the...

Select options

Fresh Tracks Boardshorts

Select options

Fresh Tracks Boardshorts

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Seafoam

Seafoam

This boardie is built for speed. 19" outseam with Split bottom hem Left side seam...

Select options

Messick 2.0 Boardshorts

Select options

Messick 2.0 Boardshorts

Regular price $56.00

Sale price $56.00 Regular price

Unit price

/

Black

Black

Light Blue

Light Blue

Red

Red

The Messick 2.0 Boardshorts are the ultimate boardshorts for a life on the water. Features a...

Select options

Boden

Select options

Boden

Regular price $60.00

Sale price $60.00 Regular price

Unit price

/

Off White

Off White

Stormy

Stormy

The Boden Button Down 2 way stretch for extra comfort All-over kelp print Chest Pocket...

Select options

Till The End T-Shirt

Select options

Till The End T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

Unit price

/

Stone Heather

Stone Heather

White

White

Pure Lure Till The End! Premium Bi-blend fabric: 52% Cotton / 48% Polyester Super Soft Pure...

Select options

MD Flag Lock Up T-Shirt

Select options

MD Flag Lock Up T-Shirt

Regular price $32.00

Sale price $32.00 Regular price

Unit price

/

Charcoal Heather

Charcoal Heather

Navy Heather

Navy Heather

White

White

Show your Maryland pride with the MD Lock Up T-Shirt. Premium Bi-blend fabric: 52% Cotton...

Select options

Dibs Women's Zip Fleece

Select options

Dibs Women's Zip Fleece

Regular price $58.00

Sale price $58.00 Regular price

Unit price

/

Blush

Blush

Misty Blue

Misty Blue

The crowd favorite Dibs on the Captain is here in fleece! Modern Silhouette Single dyed...

Select options

Longfin Hat

Select options

Longfin Hat

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black / Lime

Black / Lime

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / White

Heather Grey / White

Loden / Black

Loden / Black

The Longfin hat is here! A daily staple piece for any occasion. Adjustable Mid-Profile Snapback...

Select options

Anchors Away Beanie

On Sale

Select options

Anchors Away Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Copper

Copper

Heather Grey

Heather Grey

Navy

Navy

Royal Blue

Royal Blue

The nautical styled Anchors Away Beanie is the perfect call for chilly weather. 100% Acrylic...

Select options

« 1 … 6 7 8 9 10 … 17 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Sunday: 10AM - 6PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: