Performance Sun Shirts BOGO 50% OFF // Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁵

Button Downs ⁶

Shirts ³⁸
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

New Arrivals

Filters

Price

From $

To

To $

Availability

In stock(189)
Out of stock(128)

Size

Color

Weekender Duffel Bag

Select options

Weekender Duffel Bag

Regular price $48.00

Sale price $48.00 Regular price

Unit price

/

Black / Red / Checker

Black / Red / Checker

Black Camo

Black Camo

White Camo

White Camo

The perfect bag for every day use or a weekend fishing trip. Grab and go! ...

Select options

Kohut Jacket

Select options

Kohut Jacket

Regular price $90.00

Sale price $90.00 Regular price

Unit price

/

Blue

Blue

Brick

Brick

Green

Green

The sherpa lined Kohut Jacket - rugged style and comfort. Brand new for the Fall...

Select options

Capt'n Chesapeake Cord Jacket

On Sale

Select options

Capt'n Chesapeake Cord Jacket

Regular price $28.50

Sale price $28.50 Regular price ~~$95.00~~

Unit price

/

Blue

Blue

Raven

Raven

All Sales Final on Discounted Items We recommend to size up 1x on this jacket....

Select options

Domino Chore Jacket

On Sale

Select options

Domino Chore Jacket

Regular price $24.00

Sale price $24.00 Regular price ~~$80.00~~

Unit price

/

Charcoal

Charcoal

Limestone

Limestone

All Sales Final on Discounted Items Utility and style - The Domino Jacket can be...

Select options

Capital Lo-Pro Hat

Select options

Capital Lo-Pro Hat

Regular price $34.00

Sale price $34.00 Regular price

Unit price

/

Black Camo

Black Camo

Dark Red Camo

Dark Red Camo

Denim

Denim

Rust

Rust

WHITE MARLIN CAPITAL OF THE WORLDThis garment-washed low-profile snapback with an unstructured crown is all...

Select options

Mercedes Fleece Shorts

Select options

Mercedes Fleece Shorts

Regular price $40.00

Sale price $40.00 Regular price

Unit price

/

Black

Black

Blush

Blush

Camo

Camo

Misty Blue

Misty Blue

Sage

Sage

Ladies, the wait is over…. The Mercedes salt washed shorts have arrived. These are super...

Select options

Mahiti Performance Sun Shirt

On Sale

Select options

Mahiti Performance Sun Shirt

Regular price $21.60

Sale price $21.60

Unit price

/

Black

Black

Navy

Navy

All Sales Final on Discounted Items Rugged Mahi stencil print. PURE * tech fabrics offer...

Select options

Taku Performance Sun Shirt

Select options

Taku Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

Unit price

/

Black

Black

Columbia Blue

Columbia Blue

White

White

Pure Lure Taku Performance Sun Shirt - Inspired by the traditional Japanese art form of Gyotaku or printing fish...

Select options

Ship At Sea Performance Sun Shirt

Select options

Ship At Sea Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

Unit price

/

Navy

Navy

Pure Lure Ship at Sea Performance Sun Shirt - Certified seaworthy. PURE * tech fabrics offer UPX...

Select options

Ship at Sea Silipint

Select options

Ship at Sea Silipint

Regular price $18.00

Sale price $18.00 Regular price

Unit price

/

Dark Berry

Dark Berry

Earth

Earth

Offshore

Offshore

For thirsty folks across the land, 16-ounce silicone pints are more than a rugged alternative...

Select options

20oz Ship at Sea Tumbler

Select options

20oz Ship at Sea Tumbler

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black

Black

Navy

Navy

White

White

Triple Insulated 4 Hours Hot 9 Hours Cold High Quality 18/8 Stainless Steel Dishwasher Safe...

Select options

20oz Dibs Tumbler

Select options

20oz Dibs Tumbler

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black

Black

Coral

Coral

Navy

Navy

White

White

Triple Insulated 4 Hours Hot 9 Hours Cold High Quality 18/8 Stainless Steel Dishwasher Safe...

Select options

« 1 … 7 8 9 10 11 … 17 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Sunday: 10AM - 6PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: