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New Arrivals

New Arrivals

Hemingway Boardshorts

$52.00

Neon Marlin T-Shirt

$34.00

Fifty - Fifty T-Shirt

$34.00

I'd Rather Be Offshore T-Shirt

$34.00

Allison Crest T-Shirt

$34.00

White Marlin Headline T-Shirt

$34.00

Ballyhoo T-Shirt

$34.00

Allison Crest Hood

$68.00

Neon Marlin Hood

$68.00

Fifty-Fifty Hood

$68.00

Extreme Boat Docking Hat

$30.00

White Marlin Open 2026 T-Shirt

$32.00
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Atlantic Girl

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Hats
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Debz Crew

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Debz Crew

Regular price $50.00

Sale price $50.00 Regular price

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Black

Black

Misty Blue

Misty Blue

Sage

Sage

Shadow

Shadow

This is a must-have! Premium ring-spun cotton with a heavy garment wash for extra comfort...

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Anchors Away Beanie

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Anchors Away Beanie

Regular price $10.00

Sale price $10.00 Regular price ~~$28.00~~

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Black

Black

Copper

Copper

Heather Grey

Heather Grey

Navy

Navy

Royal Blue

Royal Blue

The nautical styled Anchors Away Beanie is the perfect call for chilly weather. 100% Acrylic...

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Taku Performance Sun Shirt

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Taku Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Black

Black

Columbia Blue

Columbia Blue

White

White

Pure Lure Taku Performance Sun Shirt - Inspired by the traditional Japanese art form of Gyotaku or printing fish...

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Aloha Sluggo Women's Performance Sun Shirt

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Aloha Sluggo Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pink Blossom

Pink Blossom

White

White

This PURE LURE sun shirt is made specifically for the ladies. This shirt offers a...

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Lavallette Corduroy Shirt

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Lavallette Corduroy Shirt

Regular price $20.00

Sale price $20.00 Regular price ~~$65.00~~

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Blue

Blue

Stone

Stone

Tobacco

Tobacco

Washed out pinwale cord, perfect for date night, no extra charge for style.SKU MW11BLAV

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Lined Up Long Sleeve

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Lined Up Long Sleeve

Regular price $20.00

Sale price $20.00 Regular price ~~$38.00~~

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Black

Black

White

White

Lined Up Long Sleeve 100% Cotton Double Sleeve Print Classic styling SKU M456BLIN

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Marine Goods Crew

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Marine Goods Crew

Regular price $60.00

Sale price $60.00 Regular price

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Ivory

Ivory

Pigment Cement

Pigment Cement

Sage

Sage

Introducing the all new Marine Goods Crew Standard Men's Fit - Unisex styling Pigment-Dyed Crew...

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Fished Out Long Sleeve

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Fished Out Long Sleeve

Regular price $20.00

Sale price $20.00 Regular price ~~$38.00~~

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Charcoal Heather

Charcoal Heather

Navy

Navy

White

White

The Fished Out Long Sleeve is an all new design from Pure Lure. 100% cotton...

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Founder T-Shirt

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Founder T-Shirt

Regular price $15.00

Sale price $15.00

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Charcoal

Charcoal

Military Heather

Military Heather

White

White

Pure Lure Founder T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft Pure Lure...

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Longfin Hat

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Longfin Hat

Regular price $30.00

Sale price $30.00 Regular price

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Black / Lime

Black / Lime

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / White

Heather Grey / White

Loden / Black

Loden / Black

The Longfin hat is here! A daily staple piece for any occasion. Adjustable Mid-Profile Snapback...

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Mossy Icon 2.0 Performance Sun Shirt

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Mossy Icon 2.0 Performance Sun Shirt

Regular price $55.00

Sale price $55.00 Regular price

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Blacktip

Blacktip

Manta

Manta

Marlin

Marlin

Spindrift

Spindrift

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Kinsley Corduroy Shorts

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Kinsley Corduroy Shorts

Regular price $56.00

Sale price $56.00 Regular price

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Black

Black

Flint Stone Blue

Flint Stone Blue

Khaki

Khaki

Mint

Mint

Moonstone

Moonstone

Navy

Navy

Slip into comfort with the e-waist Kinsley Corduroy Shorts. Classic styling, and a must have...

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12808 Harbor Rd
Ocean City Maryland 21842

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