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New Arrivals
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NEW Spring '25

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

Blue Collar Fish'n T-Shirt

$34.00

Brand House Rally T-Shirt

$34.00

Founder 2.0 T-Shirt

$34.00

White Marlin Seal T-Shirt

$34.00

Cruz Knit T-Shirt

$48.00

Quepos Performance LS Button Down

$65.00

Quepos Performance Button Down

$60.00

Barretto Performance Button Down

$60.00

Buffett

$65.00

Palms Performance Button Down

$60.00

Sailor

$52.00

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00
LAST CAST / SPRING SALE
Performance
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Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³¹

Performance Hoodies ⁵

Women's Performance ⁷
Tops
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Short Sleeve T-Shirts

Button Downs

Hoodies

Flannels

Long Sleeve T-Shirts

Corduroys

Women's

Fleeces ¹⁴

Button Downs ⁷

Shirts ³⁹
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹¹

Bottoms ¹⁹

Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$40.00

Capt'n Chesapeake Jacket

$90.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Beanies

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Footwear

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Hats ⁵³

Accessories ²⁴

Drinkware ¹⁹
Women's
Shop Women's

Atlantic Girl

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 25
T-Shirts
Hats
Performance
Fleece Hoodies

LAST CAST / SPRING SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Short Sleeve T-Shirts
Button Downs
Hoodies
Flannels
Long Sleeve T-Shirts
Corduroys
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
Footwear
More Accessories

Women's

Atlantic Girl
All Women's
Performance
Tops
Bottoms
Outerwear
Hats

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Big Eye

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Big Eye

Regular price $34.00

Sale price $34.00 Regular price

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Black / Lime

Black / Lime

Black / Orange

Black / Orange

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / Black

Heather Grey / Black

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Introducing the Big Eye XXL hat. This one is for those who find most hats...

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Reel Tuna Sun Shirt

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Reel Tuna Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Navy

Navy

Pearl

Pearl

White

White

Yellow

Yellow

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Ink Pen Camo Hat

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Ink Pen Camo Hat

Regular price $30.00

Sale price $30.00 Regular price

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Duck Camo Black

Duck Camo Black

Duck Camo Blue

Duck Camo Blue

Duck Camo Brown

Duck Camo Brown

Duck Camo Harvest

Duck Camo Harvest

Duck Camo Marsh

Duck Camo Marsh

SKU MAHTAINKC

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PL Interlock Hood

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PL Interlock Hood

Regular price $68.00

Sale price $68.00 Regular price

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Slate Blue

Slate Blue

This premium heavyweight is a must-have. 10 oz (330 gm) Heather Colors: 52% Cotton/48% Polyester ...

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American Fishbone T-Shirt

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American Fishbone T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Charcoal Heather

Charcoal Heather

Ocean Blue Heather

Ocean Blue Heather

White

White

Pure Lure American Fishbone T-Shirt - United we FISH! Premium Bi-blend fabric: 52% Cotton / 48% Polyester...

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Tuna Bonez Short Sleeve Sun Shirt

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Tuna Bonez Short Sleeve Sun Shirt

Regular price $40.00

Sale price $40.00 Regular price

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Black

Black

Columbia Blue

Columbia Blue

Navy

Navy

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Marlin Solid Back Hat

Marlin Solid Back Hat

Regular price $20.00

Sale price $20.00 Regular price

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Black

Black

Navy

Navy

Slate

Slate

White

White

Adjustable Hook-and-Loop velcro back Casual structure with lightweight performance fabric Pre-curved visor SKU MAHTASOF

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MD Flag Lock Up T-Shirt

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MD Flag Lock Up T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Charcoal Heather

Charcoal Heather

Navy Heather

Navy Heather

White

White

Show your Maryland pride with the MD Lock Up T-Shirt. Premium Bi-blend fabric: 52% Cotton...

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Oval Tuna LS Performance Hoody

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Oval Tuna LS Performance Hoody

Regular price $60.00

Sale price $60.00 Regular price

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Carbon

Carbon

Pearl

Pearl

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Ink Pen

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Ink Pen

Regular price $28.00

Sale price $28.00 Regular price

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Black

Black

Charcoal

Charcoal

Khaki

Khaki

Navy

Navy

Adjustable 5 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

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Outboard Flannel

On Sale

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Outboard Flannel

Regular price $25.00

Sale price $25.00 Regular price ~~$65.00~~

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Blue

Blue

Gold

Gold

Green

Green

Navy

Navy

Your new fav... Super soft salt-washed cotton flannel with dual chest flap pocketing for security.SKU MW01BOUT

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Pure Patriot

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Pure Patriot

Regular price $34.00

Sale price $34.00 Regular price

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Athletic Heather

Athletic Heather

Charcoal Heather

Charcoal Heather

Light Blue Heater

Light Blue Heater

Steel Blue Heather

Steel Blue Heather

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton /...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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