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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
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Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁴

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Shirts ³⁷
Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Beanies

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Footwear

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
Footwear
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

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Mahica Performance Sun Shirt

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Mahica Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Pearl

Pearl

Royal Blue

Royal Blue

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Chaser Performance Long Sleeve

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Chaser Performance Long Sleeve

Regular price $60.00

Sale price $60.00 Regular price

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Aqua

Aqua

Grey

Grey

Navy

Navy

Sky

Sky

White

White

A light-weight button-up that keeps you cool on the open water and looking good once...

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Pure Patriot

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Pure Patriot

Regular price $32.00

Sale price $32.00 Regular price

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Athletic Heather

Athletic Heather

Charcoal Heather

Charcoal Heather

Light Blue Heater

Light Blue Heater

Steel Blue Heather

Steel Blue Heather

Our 30 Singles super soft ring-spun Bi-blend fabric is a blend of 52% Cotton /...

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Sluggo TB Snapback

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Sluggo TB Snapback

Regular price $25.00

Sale price $25.00 Regular price

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Black

Black

ORANGE

ORANGE

Royal Blue

Royal Blue

Thunder Grey

Thunder Grey

Adjustable 5 panel with snapback closure Precurved bill with Captn rope Amazing fit and loved...

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Sluggo Trucker

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Sluggo Trucker

Regular price $25.00

Sale price $25.00 Regular price

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Black

Black

Mossy Oak / Orange

Mossy Oak / Orange

Mossy Oak / Pink

Mossy Oak / Pink

White

White

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

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PL Interlock Socks

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PL Interlock Socks

Regular price $16.00

Sale price $16.00 Regular price

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Black

Black

Black / Rasta

Black / Rasta

Black / Red / Checker

Black / Red / Checker

Heather Grey

Heather Grey

Heather Grey / Maroon

Heather Grey / Maroon

Red, White and Blue

Red, White and Blue

+5 See 5 more option(s)

The PL Interlock you know and love. Modern comfort, classic style. 66% Cotton 27% Nylon...

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Big Fish

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Big Fish

Regular price $56.00

Sale price $56.00 Regular price

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CACTUS

CACTUS

Charcoal

Charcoal

Navy

Navy

If ya need a little extra room, this is the one. 100% ultra-lightweight nylon 18"...

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Outboard Flannel

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Outboard Flannel

Regular price $65.00

Sale price $65.00 Regular price

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Blue

Blue

Gold

Gold

Green

Green

Navy

Navy

Your new fav... Super soft salt-washed cotton flannel with dual chest flap pocketing for security.SKU MW01BOUT

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Sands

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Sands

Regular price $48.00

Sale price $48.00 Regular price

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Black

Black

Blue Spray

Blue Spray

Fog

Fog

Ink

Ink

Purple Tie Dye

Purple Tie Dye

Super lightweight shorts engineered to tackle any outdoor activity with maximum performance. Air light training...

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Tape Measure

Tape Measure

Regular price $3.00

Sale price $3.00 Regular price

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Blue

Blue

Yellow

Yellow

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Hooker

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Hooker

Regular price $54.00

Sale price $54.00 Regular price

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Arctic

Arctic

Navy

Navy

Pearl

Pearl

Seagrass

Seagrass

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Debz Crew

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Debz Crew

Regular price $50.00

Sale price $50.00 Regular price

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Black

Black

Misty Blue

Misty Blue

Sage

Sage

Shadow

Shadow

This is a must-have! Premium ring-spun cotton with a heavy garment wash for extra comfort...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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Sunday: 10AM-5PM

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