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New Arrivals

New Arrivals

White Marlin Open 2026 T-Shirt

$32.00

White Marlin Open 2026 Long Sleeve

$40.00

Earl Jacket

$67.50

Austin Premium Heavyweight Hoodie

$82.00

Spooled Camo Hoodie

$72.00

Champ Camo Hoodie

$72.00

Stacked Camo Hoodie

$72.00

Groom Jacket

$45.00

Outboard Flannel

$25.00

Ian Polar Fleece Jacket

$45.00

Night Shift Jacket

$64.50

Groff Technical 1/4 Zip

$68.00
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Anchors Away Beanie

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Anchors Away Beanie

Regular price $10.00

Sale price $10.00 Regular price ~~$28.00~~

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Black

Black

Copper

Copper

Heather Grey

Heather Grey

Navy

Navy

Royal Blue

Royal Blue

The nautical styled Anchors Away Beanie is the perfect call for chilly weather. 100% Acrylic...

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Aloha Sluggo Women's Performance Sun Shirt

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Aloha Sluggo Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pink Blossom

Pink Blossom

White

White

This PURE LURE sun shirt is made specifically for the ladies. This shirt offers a...

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Taku Performance Sun Shirt

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Taku Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Black

Black

Columbia Blue

Columbia Blue

White

White

Pure Lure Taku Performance Sun Shirt - Inspired by the traditional Japanese art form of Gyotaku or printing fish...

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Lined Up Long Sleeve

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Lined Up Long Sleeve

Regular price $20.00

Sale price $20.00 Regular price ~~$38.00~~

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Black

Black

White

White

Lined Up Long Sleeve 100% Cotton Double Sleeve Print Classic styling SKU M456BLIN

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Lavallette Corduroy Shirt

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Lavallette Corduroy Shirt

Regular price $20.00

Sale price $20.00 Regular price ~~$65.00~~

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Blue

Blue

Stone

Stone

Tobacco

Tobacco

Washed out pinwale cord, perfect for date night, no extra charge for style.SKU MW11BLAV

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Fished Out Long Sleeve

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Fished Out Long Sleeve

Regular price $20.00

Sale price $20.00 Regular price ~~$38.00~~

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Charcoal Heather

Charcoal Heather

Navy

Navy

White

White

The Fished Out Long Sleeve is an all new design from Pure Lure. 100% cotton...

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Mossy Icon 2.0 Performance Sun Shirt

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Mossy Icon 2.0 Performance Sun Shirt

Regular price $55.00

Sale price $55.00 Regular price

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Blacktip

Blacktip

Manta

Manta

Marlin

Marlin

Spindrift

Spindrift

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Longfin Hat

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Longfin Hat

Regular price $30.00

Sale price $30.00 Regular price

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Black / Lime

Black / Lime

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / White

Heather Grey / White

Loden / Black

Loden / Black

The Longfin hat is here! A daily staple piece for any occasion. Adjustable Mid-Profile Snapback...

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Kurtz

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Kurtz

Regular price $28.00

Sale price $28.00 Regular price

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Black / Charcoal

Black / Charcoal

Red / White

Red / White

Royal Blue / White

Royal Blue / White

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

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Tuna Bonez Crew

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Tuna Bonez Crew

Regular price $50.00

Sale price $50.00 Regular price

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Charcoal Heather

Charcoal Heather

Heather Grey

Heather Grey

INDIGO

INDIGO

Ultra-soft cotton/polyester blend fleece. 80% cotton / 20% polyester blend Split stitch double needle sewing...

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Willy

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Willy

Regular price $30.00

Sale price $30.00 Regular price

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Black / Grey

Black / Grey

Khaki / White

Khaki / White

Light Navy / Grey

Light Navy / Grey

Relaxed casual structured fit Precurved bill Water resistant & breathable nylon / poly SKU MAHTAWIL...

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Sluggo Lo-Pro

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Sluggo Lo-Pro

Regular price $20.00

Sale price $20.00 Regular price

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Black / Tan

Black / Tan

Columbia Blue / Tan

Columbia Blue / Tan

Navy / Tan

Navy / Tan

Pink / White

Pink / White

Royal Blue / Charcoal

Royal Blue / Charcoal

This garment-washed low-profile snapback with an unstructured crown is all about comfort and fit. An unstructured...

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