50% OFF FLANNELS // Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁴

Button Downs ⁵

Shirts ³⁷
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Beanies

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Footwear

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
Footwear
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

All Manual

Filters

Price

From $

To

To $

Availability

In stock(169)
Out of stock(186)

Size

Color

Frenchy

On Sale

Select options

Frenchy

Regular price $30.00

Sale price $30.00 Regular price ~~$56.00~~

Unit price

/

Navy

Navy

Off White

Off White

Sky

Sky

Surf Spray

Surf Spray

All Sales Final on Discounted Items Timeless styling for when its time to relax. Short...

Select options

Tuna Bonez Crew

Select options

Tuna Bonez Crew

Regular price $50.00

Sale price $50.00 Regular price

Unit price

/

Charcoal Heather

Charcoal Heather

Heather Grey

Heather Grey

INDIGO

INDIGO

Ultra-soft cotton/polyester blend fleece. 80% cotton / 20% polyester blend Split stitch double needle sewing...

Select options

Taku Performance Sun Shirt

Select options

Taku Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

Unit price

/

Black

Black

Columbia Blue

Columbia Blue

White

White

Pure Lure Taku Performance Sun Shirt - Inspired by the traditional Japanese art form of Gyotaku or printing fish...

Select options

Longfin Hat

Select options

Longfin Hat

Regular price $30.00

Sale price $30.00 Regular price

Unit price

/

Black / Lime

Black / Lime

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / White

Heather Grey / White

Loden / Black

Loden / Black

The Longfin hat is here! A daily staple piece for any occasion. Adjustable Mid-Profile Snapback...

Select options

Big C Beanie

On Sale

Select options

Big C Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Copper

Copper

Denim

Denim

Navy

Navy

SKU MH21BBIG

Select options

Kohut Jacket

Select options

Kohut Jacket

Regular price $90.00

Sale price $90.00 Regular price

Unit price

/

Blue

Blue

Brick

Brick

Green

Green

The sherpa lined Kohut Jacket - rugged style and comfort. Brand new for the Fall...

Select options

Capital Lo-Pro Hat

Select options

Capital Lo-Pro Hat

Regular price $34.00

Sale price $34.00 Regular price

Unit price

/

Black Camo

Black Camo

Dark Red Camo

Dark Red Camo

Denim

Denim

Rust

Rust

WHITE MARLIN CAPITAL OF THE WORLDThis garment-washed low-profile snapback with an unstructured crown is all...

Select options

Marli Performance Sun Shirt

Select options

Marli Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

Unit price

/

Pearl

Pearl

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

Select options

Lavallette Corduroy Shirt

On Sale

Select options

Lavallette Corduroy Shirt

Regular price $50.00

Sale price $50.00 Regular price ~~$65.00~~

Unit price

/

Blue

Blue

Stone

Stone

Tobacco

Tobacco

Washed out pinwale cord, perfect for date night, no extra charge for style.SKU MW11BLAV

Select options

Mahiti Performance Sun Shirt

On Sale

Select options

Mahiti Performance Sun Shirt

Regular price $21.60

Sale price $21.60

Unit price

/

Black

Black

Navy

Navy

All Sales Final on Discounted Items Rugged Mahi stencil print. PURE * tech fabrics offer...

Select options

Mahi Rig

On Sale

Mahi Rig

Regular price $15.00

Sale price $15.00

Unit price

/

Black

Black

Heather Grey

Heather Grey

White

White

Our 30 Singles super soft ring-spun. All our double-needle stitching on the hems and sleeves of...

Select options

Lenox Polar Fleece

Select options

Lenox Polar Fleece

Regular price $65.00

Sale price $65.00 Regular price

Unit price

/

Black / Blue

Black / Blue

Navy

Navy

Navy / Orange

Navy / Orange

Olive

Olive

Red

Red

Extra comfy, extra soft printed plaid polar fleece. 100% Poly polar fleece Flannel Styling Front...

Select options

« 1 … 5 6 7 8 9 … 20 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Saturday: 10AM - 6PM

Sunday: 10AM-5PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: