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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
WINTER FLANNEL SALE
Performance
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Youth

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OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

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Tops
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Short Sleeve T-Shirts

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Bottoms
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Hybrids

Kinsley Cords

Boardshorts

Big Fish

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All Purpose HULL

Pants

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Women's Bottoms ⁶
Outerwear
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Fleeces

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Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

WINTER FLANNEL SALE

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
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Gift Cards
Flags
Stickers
Drinkware
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Footwear
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Women's

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Performance
Tops
Bottoms
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Hooked Women's Performance Sun Shirt

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Hooked Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pink Blossom

Pink Blossom

Water Blue

Water Blue

White

White

The PURE LURE sun shirt is made specifically for the ladies. This shirt offers a...

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Lined Up Long Sleeve

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Lined Up Long Sleeve

Regular price $36.00

Sale price $36.00 Regular price

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Black

Black

White

White

Lined Up Long Sleeve 100% Cotton Double Sleeve Print Classic styling SKU M456BLIN

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Anchors Away Beanie

On Sale

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Anchors Away Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

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Black

Black

Copper

Copper

Heather Grey

Heather Grey

Navy

Navy

Royal Blue

Royal Blue

The nautical styled Anchors Away Beanie is the perfect call for chilly weather. 100% Acrylic...

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Marlin Richie Lo-Pro

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Marlin Richie Lo-Pro

Regular price $20.00

Sale price $20.00 Regular price

Unit price

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Black / Tan

Black / Tan

Columbia Blue / Tan

Columbia Blue / Tan

Navy / Tan

Navy / Tan

Navy / White

Navy / White

Pink / White

Pink / White

This garment-washed low-profile snapback with an unstructured crown is all about comfort and fit. An unstructured...

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Gwin Beanie

On Sale

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Gwin Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

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Black

Black

Copper

Copper

Heather Grey

Heather Grey

SKU MH20BGWI

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Fished Out Long Sleeve

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Fished Out Long Sleeve

Regular price $36.00

Sale price $36.00 Regular price

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Charcoal Heather

Charcoal Heather

Navy

Navy

White

White

The Fished Out Long Sleeve is an all new design from Pure Lure. 100% cotton...

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Kurtz

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Kurtz

Regular price $28.00

Sale price $28.00 Regular price

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Black / Charcoal

Black / Charcoal

Red / White

Red / White

Royal Blue / White

Royal Blue / White

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

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Reel Tuna Women's Tee

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Reel Tuna Women's Tee

Regular price $32.00

Sale price $32.00 Regular price

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Coral

Coral

Dusty Rose

Dusty Rose

Seafoam

Seafoam

TEAL

TEAL

Crew neck 30 single - soft washed Comfort fit Ultra soft hand 100% combed ring-spun...

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Willy

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Willy

Regular price $30.00

Sale price $30.00 Regular price

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Black / Grey

Black / Grey

Khaki / White

Khaki / White

Light Navy / Grey

Light Navy / Grey

Relaxed casual structured fit Precurved bill Water resistant & breathable nylon / poly SKU MAHTAWIL...

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Sluggo Lo-Pro

Sluggo Lo-Pro

Regular price $20.00

Sale price $20.00 Regular price

Unit price

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Black / Tan

Black / Tan

Columbia Blue / Tan

Columbia Blue / Tan

Navy / Tan

Navy / Tan

Pink / White

Pink / White

Royal Blue / Charcoal

Royal Blue / Charcoal

This garment-washed low-profile snapback with an unstructured crown is all about comfort and fit. An unstructured...

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Mossy Icon 2.0 Performance Sun Shirt

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Mossy Icon 2.0 Performance Sun Shirt

Regular price $55.00

Sale price $55.00 Regular price

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Blacktip

Blacktip

Manta

Manta

Marlin

Marlin

Spindrift

Spindrift

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Nor Easter

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Nor Easter

Regular price $65.00

Sale price $65.00 Regular price

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Camo

Camo

Forest Green

Forest Green

Navy

Navy

Black

Black

Built for foul weather. 100% Nylon Hooded Jacket 330D Waterproof coating Elastic cuffs, underarm grommets...

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Brand House Retail Shop

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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Sunday: 10AM-5PM

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