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New Arrivals

New Arrivals

Extreme Boat Docking Hat

$30.00

White Marlin Open 2026 T-Shirt

$32.00

White Marlin Open 2026 Long Sleeve

$40.00

Born to Fish Hood

$64.00

Spooled Camo Hoodie

$72.00

Champ Camo Hoodie

$72.00

Stacked Camo Hoodie

$72.00

Groff Technical 1/4 Zip

$68.00

Hot Dog Canyon Toddler T-Shirt

$28.00

State Claw Women's T-Shirt

$36.00

410 Track Pant

$62.00

PM Canyon Hybrid Ripstop

$68.00
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Hats
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PL Interlock Socks

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PL Interlock Socks

Regular price $16.00

Sale price $16.00 Regular price

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Black

Black

Black / Rasta

Black / Rasta

Black / Red / Checker

Black / Red / Checker

Heather Grey

Heather Grey

Heather Grey / Maroon

Heather Grey / Maroon

Red, White and Blue

Red, White and Blue

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The PL Interlock you know and love. Modern comfort, classic style. 66% Cotton 27% Nylon...

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Sluggo TB Snapback

Sluggo TB Snapback

Regular price $25.00

Sale price $25.00 Regular price

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Black

Black

ORANGE

ORANGE

Royal Blue

Royal Blue

Thunder Grey

Thunder Grey

Adjustable 5 panel with snapback closure Precurved bill with Captn rope Amazing fit and loved...

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State Claw T-Shirt

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State Claw T-Shirt

Regular price $34.00

Sale price $34.00 Regular price

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Black

Black

Natural

Natural

White

White

The State Claw T-Shirt - Maryland through and through. Premium fabric: 100% Cotton Super Soft Pure Lure...

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Tape Measure

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Tape Measure

Regular price $3.00

Sale price $3.00 Regular price

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Blue

Blue

Yellow

Yellow

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Debz Crew

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Debz Crew

Regular price $50.00

Sale price $50.00 Regular price

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Black

Black

Misty Blue

Misty Blue

Sage

Sage

Shadow

Shadow

This is a must-have! Premium ring-spun cotton with a heavy garment wash for extra comfort...

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Aloha Sluggo Women's Performance Sun Shirt

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Aloha Sluggo Women's Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pink Blossom

Pink Blossom

White

White

This PURE LURE sun shirt is made specifically for the ladies. This shirt offers a...

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Taku Performance Sun Shirt

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Taku Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Black

Black

Columbia Blue

Columbia Blue

White

White

Pure Lure Taku Performance Sun Shirt - Inspired by the traditional Japanese art form of Gyotaku or printing fish...

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Marine Goods Crew

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Marine Goods Crew

Regular price $60.00

Sale price $60.00 Regular price

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Ivory

Ivory

Pigment Cement

Pigment Cement

Sage

Sage

Introducing the all new Marine Goods Crew Standard Men's Fit - Unisex styling Pigment-Dyed Crew...

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Longfin Hat

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Longfin Hat

Regular price $30.00

Sale price $30.00 Regular price

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Black / Lime

Black / Lime

Black / White

Black / White

Charcoal / Black

Charcoal / Black

Charcoal / White

Charcoal / White

Heather Grey / White

Heather Grey / White

Loden / Black

Loden / Black

The Longfin hat is here! A daily staple piece for any occasion. Adjustable Mid-Profile Snapback...

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Mossy Icon 2.0 Performance Sun Shirt

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Mossy Icon 2.0 Performance Sun Shirt

Regular price $55.00

Sale price $55.00 Regular price

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Blacktip

Blacktip

Manta

Manta

Marlin

Marlin

Spindrift

Spindrift

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Kurtz

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Kurtz

Regular price $28.00

Sale price $28.00 Regular price

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Black / Charcoal

Black / Charcoal

Red / White

Red / White

Royal Blue / White

Royal Blue / White

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

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Born To Fish T-Shirt

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Born To Fish T-Shirt

Regular price $15.00

Sale price $15.00 Regular price ~~$34.00~~

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Black

Black

Oil Blue Heather

Oil Blue Heather

Royal

Royal

Sulphur

Sulphur

Pure Lure Born To Fish T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft...

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