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New Arrivals
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NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00

Born on the Water Toddler Sun Shirt

$38.00

PL USA 2x3' Flag

$30.00

Marine Goods Flag

$30.00

Bones Brigade Camo Flag

$30.00

Burgee Pin

$10.00
Performance
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OFFSHORE DIVISION

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Performance Hoodies ⁵

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Tops
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Corduroys

Short Sleeve T-Shirts

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Shirts ³⁸
Bottoms
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Kinsley Cords

Boardshorts

Big Fish

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All Purpose HULL

Pants

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Women's Bottoms ⁶
Outerwear
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Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
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Hats

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Gift Cards

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Accessories ²⁴

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Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00

Chaser Women's Performance Sun Shirt

$54.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

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NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

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Visors
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Gift Cards
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Performance
Tops
Bottoms
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Union Marlin Jacket

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Union Marlin Jacket

Regular price $60.00

Sale price $60.00 Regular price

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Cream

Cream

Waterproof nylon fabric with snap front closure. 100% nylon 330D with Interior PU waterproof coating...

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pure-lure-fishing-navy-jacket

Anchors Away Jacket

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Anchors Away Jacket

Regular price $60.00

Sale price $60.00 Regular price

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Navy / Gold

Navy / Gold

Waterproof nylon fabric with snap front closure. 100% nylon 330D with Interior PU waterproof coating...

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Big C Beanie

On Sale

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Big C Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

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Black

Black

Copper

Copper

Denim

Denim

Navy

Navy

SKU MH21BBIG

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Gwin Beanie

On Sale

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Gwin Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

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Black

Black

Copper

Copper

Heather Grey

Heather Grey

SKU MH20BGWI

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Sonny Beanie

On Sale

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Sonny Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

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Black

Black

Forest Green

Forest Green

Gold

Gold

SKU MH19BSON

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Corey Beanie

On Sale

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Corey Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

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Black / Blue

Black / Blue

Heather Grey / Red

Heather Grey / Red

SKU MH18BCOR

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Fields Jacket

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Fields Jacket

Regular price $90.00

Sale price $90.00 Regular price

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Green

Green

Navy

Navy

Introducing the heavyweight Fields Jacket. Now in a brand new colorway for our 2022 Season....

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Lavallette Corduroy Shirt

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Lavallette Corduroy Shirt

Regular price $50.00

Sale price $50.00 Regular price ~~$65.00~~

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Blue

Blue

Stone

Stone

Tobacco

Tobacco

Washed out pinwale cord, perfect for date night, no extra charge for style.SKU MW11BLAV

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Outboard Flannel

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Outboard Flannel

Regular price $39.00

Sale price $39.00 Regular price ~~$65.00~~

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Blue

Blue

Gold

Gold

Green

Green

Navy

Navy

Your new fav... Super soft salt-washed cotton flannel with dual chest flap pocketing for security.SKU MW01BOUT

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Capt'n Chesapeake Jacket

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Capt'n Chesapeake Jacket

Regular price $90.00

Sale price $90.00 Regular price

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Navy

Navy

We recommend to size up 1x on this jacket. Timeless styling with flannel interior lining,...

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Deck Pant

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Deck Pant

Regular price $60.00

Sale price $60.00 Regular price

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Khaki

Khaki

Slate Blue

Slate Blue

Perfect with some slip-on Vans. Side seam pocketing with welt back pockets and cell pocket...

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Primo RFG Performance Hoody

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Primo RFG Performance Hoody

Regular price $70.00

Sale price $70.00 Regular price

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Arctic

Arctic

Navy

Navy

The PURE LURE Primo RFG Hooded sun shirt offers our best performance yet. If you...

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