Performance Sun Shirts BOGO 50% OFF // Free Shipping on orders $125+

BEHIND THE BRAND

|

Cart 0

New Arrivals
Shop New Arrivals

NEW Spring '24

T-Shirts

Hats

Performance

Fleece Hoodies

New Arrivals

OFFSHORE DIVISION Premium Heavyweight Hoodie

$78.00

PL Burgee Flag

$15.00

Marine Goods Beanie

$28.00

Mariner Beanie

$28.00

Siren Beanie

$28.00

Asher Corduroy Shirt

$65.00

Born to Fish Hood

$64.00

Primary Search Performance Hoody

$60.00

Primary Search Women's Performance Shirt

$54.00

Primary Search Performance Sun Shirt

$54.00

Born to Fish Women's Boxy Tee

$32.00

Born on the Water Youth Sun Shirt

$40.00
Performance
Shop Performance

Long Sleeve

Short Sleeve

Hoodies

Youth

Women's

OFFSHORE DIVISION

Performance Gear ³⁰

Performance Hoodies ⁵

Women's Performance ⁷
Tops
Shop Tops

Hoodies

Flannels

Corduroys

Short Sleeve T-Shirts

Long Sleeve T-Shirts

Button Downs

Women's

Fleeces ¹⁵

Button Downs ⁶

Shirts ³⁸
Bottoms
Shop Bottoms

Hybrids

Kinsley Cords

Boardshorts

Big Fish

E-Waist

All Purpose HULL

Pants

Women's

Shorts ¹³

Bottoms ²²

Women's Bottoms ⁶
Outerwear
Shop Outerwear

Fleeces

Jackets

Women's

Jackets

Kohut Jacket

$90.00

Capt'n Chesapeake Jacket

$90.00

Fields Jacket

$90.00

Union Marlin Jacket

$60.00

Whisk Jacket

$25.00

Capt'n Chesapeake Cord Jacket

$28.50

Domino Chore Jacket

$24.00

Anchors Away Jacket

$60.00

Buckshot Quarter Zip

$65.00
Headwear & Accessories
Shop Headwear & Accessories

Hats

Visors

All Headwear

Gift Cards

Flags

Stickers

Drinkware

Beanies

More Accessories

Hats ⁴⁷

Accessories ²⁴

Drinkware ²⁰
Women's
Shop Women's

Performance

Tops

Bottoms

Outerwear

Hats

Women's Apparel

Siren Beanie

$28.00

Hibiscus Women's Zip Fleece

$58.00

Flash Women's Crop Hoodie

$58.00

Racer Women's T-shirt

$36.00

KJ Racer Distressed Women's T-shirt

$36.00

Born to Fish Women's Boxy Tee

$32.00

Lily Women's Performance Sun Shirt

$54.00

Marine Goods Crew

$60.00

Sands

$48.00

Daily Women's Short

$50.00

Kimberlee Tank

$38.00

Brand House Women's T-Shirt

$32.00
Youth
OFFSHORE DIV.
Gift Cards

New Arrivals

All New Arrivals
NEW Spring 24
T-Shirts
Hats
Performance
Fleece Hoodies

Performance

All Performance
Long Sleeve
Short Sleeve
Hoodies
Youth
Women's
OFFSHORE DIVISION

Tops

All Tops
Hoodies
Flannels
Corduroys
Short Sleeve T-Shirts
Long Sleeve T-Shirts
Button Downs
Women's

Bottoms

All Bottoms
Hybrid Shorts
Boardshorts
E-Waist Shorts
Corduroy Shorts
All-Purpose Hull Shorts
Big Fish Shorts
Pants
Women's

Outerwear

All Outerwear
Fleeces
Jackets
Women's

Headwear & Accessories

Hats
Visors
All Headwear
Gift Cards
Flags
Stickers
Drinkware
Beanies
More Accessories

Women's

All Women's
Performance
Tops
Bottoms
Outerwear
Hats

Behind the Brand

My Account

Log in Reset your password

Register

Forgot your password?

We will send you an email to reset your password.

Sign up for early Sale access plus tailored new arrivals, trends and promotions. To opt out, click unsubscribe in our emails.

Log In

Search our store

Popular Searches:

T-Shirt Blue Jacket

""

New Arrivals

Filters

Price

From $

To

To $

Availability

In stock(189)
Out of stock(128)

Size

Color

Course Long Sleeve

Select options

Course Long Sleeve

Regular price $36.00

Sale price $36.00 Regular price

Unit price

/

Navy Heather

Navy Heather

Set the Course and go!100% cotton longsleeveSKU M459BCOU

Select options

Layton Zip Hoodie

On Sale

Select options

Layton Zip Hoodie

Regular price $40.00

Sale price $40.00

Unit price

/

Charcoal Heather

Charcoal Heather

The Layton Zip Hoodie is made with premium heavyweight fabric, with a generous fit and...

Select options

Anchors Away Hood

Select options

Anchors Away Hood

Regular price $68.00

Sale price $68.00 Regular price

Unit price

/

Alpine Green

Alpine Green

New to the Pure Lure family. 52% cotton 48% poly 10 oz (330 gm) 1x1...

Select options

Union Marlin Jacket

Select options

Union Marlin Jacket

Regular price $60.00

Sale price $60.00 Regular price

Unit price

/

Cream

Cream

Waterproof nylon fabric with snap front closure. 100% nylon 330D with Interior PU waterproof coating...

Select options

pure-lure-fishing-navy-jacket

Anchors Away Jacket

Select options

Anchors Away Jacket

Regular price $60.00

Sale price $60.00 Regular price

Unit price

/

Navy / Gold

Navy / Gold

Waterproof nylon fabric with snap front closure. 100% nylon 330D with Interior PU waterproof coating...

Select options

Big C Beanie

On Sale

Select options

Big C Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Copper

Copper

Denim

Denim

Navy

Navy

SKU MH21BBIG

Select options

Gwin Beanie

On Sale

Select options

Gwin Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Copper

Copper

Heather Grey

Heather Grey

SKU MH20BGWI

Select options

Sonny Beanie

On Sale

Select options

Sonny Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black

Black

Forest Green

Forest Green

Gold

Gold

SKU MH19BSON

Select options

Corey Beanie

On Sale

Select options

Corey Beanie

Regular price $20.00

Sale price $20.00 Regular price ~~$28.00~~

Unit price

/

Black / Blue

Black / Blue

Heather Grey / Red

Heather Grey / Red

SKU MH18BCOR

Select options

Fields Jacket

Select options

Fields Jacket

Regular price $90.00

Sale price $90.00 Regular price

Unit price

/

Green

Green

Navy

Navy

Introducing the heavyweight Fields Jacket. Now in a brand new colorway for our 2022 Season....

Select options

Lavallette Corduroy Shirt

On Sale

Select options

Lavallette Corduroy Shirt

Regular price $50.00

Sale price $50.00 Regular price ~~$65.00~~

Unit price

/

Blue

Blue

Stone

Stone

Tobacco

Tobacco

Washed out pinwale cord, perfect for date night, no extra charge for style.SKU MW11BLAV

Select options

Outboard Flannel

Select options

Outboard Flannel

Regular price $65.00

Sale price $65.00 Regular price

Unit price

/

Blue

Blue

Gold

Gold

Green

Green

Navy

Navy

Your new fav... Super soft salt-washed cotton flannel with dual chest flap pocketing for security.SKU MW01BOUT

Select options

« 1 … 10 11 12 13 14 … 17 »

Sort by

Featured
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

Recently Viewed Products

Information

Brand House Retail Shop

Our store

Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

Open Daily
Monday - Sunday: 10AM - 6PM

Give us a shout

Get hooked!

Subscribe and receive a 10% OFF discount code.

© PURE LURE 2024

Payment options: